by Brian Anderson | Feb 28, 2018 | Industry News
Personalization in B2B marketing has been talked about for over decade, but actual execution has been limited. That is expected to change quickly and dramatically, according to several speakers at the 2018 B2B Marketing Exchange. Given the amount of data, intelligence...
by Klaudia Tirico | Feb 28, 2018 | Solution Spotlight
InsideView Append is designed to attach comprehensive, continuously refreshed company data to Salesforce accounts. This can help customers better target and engage prospective customers with deeper insight into company data. FEATURES/FUNCTIONALITY InsideView Append...
by Terry Moffatt, Channel Marketer Report | Feb 28, 2018 | Blog
Making a case for an investment in channel marketing programs remains an issue at many companies, even at businesses that generate a significant share of revenue through partners. Getting reliable insight into channel marketing ROI can be difficult. And oft-repeated...
by Klaudia Tirico | Feb 27, 2018 | Industry News
AdRoll has announced a corporate rebrand and unveiled a new B2B division called RollWorks in response to growing demands from B2B marketers to better align resources with sales. AdRoll Inc. will now operate as AdRoll Group and will include two separate divisions: the...
by Brian Anderson | Feb 27, 2018 | Industry News
Allocadia, a marketing performance management solution, announced it has partnered with Bizible, a B2B marketing attribution and planning software. The partnership will bring the two solutions together as a joint offering designed to help users optimize revenue...
by Jessica Levenson, TechTarget | Feb 26, 2018 | Demanding Views
Let’s face it: search engine optimization (SEO) has never been the most glamorous marketing tactic. If you’re a CMO, you’re focused on broader responsibilities ranging anywhere from growth strategy and innovation to product positioning and sales...
by Brian Anderson | Feb 23, 2018 | Industry News
HubSpot announced that it has expanded its partnership with Google to support the company’s international cloud infrastructure. The partnership is designed to help fuel HubSpot’s product growth in the region, along with positioning customers with enhanced...
by Klaudia Tirico | Feb 21, 2018 | Industry News
Taking a human-centered view of the buyer, the customer and the customer’s customer, and learning about their journey to find new ways to engage them through emerging touch points is becoming table stakes for B2B marketers in today’s digital age. The...
by Brian Anderson | Feb 21, 2018 | Industry News
At Demand Gen Report’s annual B2B Marketing Exchange, roughly 1,000 B2B marketing and sales professionals gathered to learn about the tech, strategies and trends disrupting the marketplace. As digital disruption from companies such as Uber and Tinder changes...
by Erika Goldwater, Contributing Writer | Feb 21, 2018 | Blog, Industry News
The seventh annual B2B Marketing Exchange (B2BMX) in Scottsdale, Ariz. is underway. This event is one of my favorites of the year for many reasons. But this year I expect it to exceed expectations because of the expanded CMO Exchange session. Too often, events are...
by Klaudia Tirico | Feb 20, 2018 | Solution Spotlight
Uberflip has launched two new features designed to help marketers improve the quality of the content experience. The two features include: Uberflip Site Engager, which aims to make it easy for marketers to surface personalized content recommendations on any page of a...
by Tracy Vides | Feb 20, 2018 | Demanding Views
Time and time again, generating good leads is the No. 1 challenge for B2B sales teams. HubSpot’s State of Inbound report confirmed that 63% of marketers are in agreement on this matter. Sales and marketing teams spend hours crafting new strategies, following up...
