by Klaudia Tirico | Nov 14, 2017 | Industry News
LinkedIn has announced the release of Lead Gen Forms capabilities within Sponsored inMail campaigns and an upgraded Dynamic Ads format. Lead Gen Forms for Sponsored InMail positions advertisers to collect lead data at scale using a prospect’s name, email...
by Gabe Larsen, VP of InsideSales Labs | Nov 14, 2017 | Demanding Views
Our company, InsideSales.com, recently released the results of a survey of 1,151 companies in 28 countries. The report, in partnership with the Association of Professional Sales (APS), American Association of Inside Sales Professionals (AA-ISP) and Top Sales World,...
by Stephen Betz, Contributing Writer | Nov 13, 2017 | Industry News
Dun & Bradstreet, a provider of commercial data, analytics and insights for businesses, has announced the launch of D&B Optimizer for Salesforce. The solution is designed to natively integrate Dun & Bradstreet data and data services into the Salesforce...
by Brian Anderson | Nov 9, 2017 | Industry News
Cision announced the launch of a new solution designed to help companies measure the impact of earned media and PR efforts. The data-driven solution, called Cision Impact, aims to help provide a holistic view of earned media investment and incorporate the same...
by Brian Anderson | Nov 8, 2017 | Industry News
B2B marketing and sales teams are looking to their tech stacks to execute complex campaigns and deliver more personalized customer experiences to meet buyer expectations. This has driven much of the conversation this year at Salesforce’s annual Dreamforce...
by Stephen Betz, Contributing Editor | Nov 8, 2017 | Industry News
LogMeIn, Inc., a SaaS collaboration platform, has announced the beta release of GoToStage, an all-access, on-demand video platform designed to help marketers generate awareness and demand. The new platform aims to bring flexibility to host, promote and...
by Klaudia Tirico | Nov 7, 2017 | Solution Spotlight
Designed to drive engagement and conversions, the triggered email capabilities of Evergage’s real-time personalization platform enable B2B marketers to automatically trigger perfectly timed, relevant, one-off emails based on an individual’s in-the-moment...
by Brian Anderson | Nov 7, 2017 | Blog
B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the pipeline. Paid, earned and owned media channel strategies have been practiced for some time, but earned media is growing more and more...
by Matt Gingerich, Bombora | Nov 7, 2017 | Demanding Views
Data is radically changing the role of the inside sales rep, especially in B2B companies. The influx of data is driving inside sales to function as a key point of alignment with, if not an extension of, the marketing team at some companies. This poses a provocative...
by Stephen Betz, Contributing Writer | Nov 7, 2017 | Industry News
Seismic, a sales enablement solution provider, has announced a series of product updates and integrations for existing programs with Microsoft services. The company has also integrated Microsoft AI across its entire platform, which will bring a predictive content...
by Brian Anderson | Nov 2, 2017 | Industry News
ZoomInfo, a B2B data provider, announced it has expanded its offering with a Salesforce Suite designed to help sales and marketing reps engage prospective customers effectively within a Salesforce workflow environment. The solution is designed to streamline data...
by Andrew Gaffney, Editorial Director | Nov 1, 2017 | Blog
Many of you remember cassettes, compact discs and maybe even 8-tracks when you think back to the different music formats you’ve listened to over the years. Well, just as music formats have changed with the times, so have content formats. In one of this...
