2016 B2B Buyer’s Survey Report: B2B Buyers Demand Personalization, Seamless Deployment, Peer Review

Countless studies demonstrate that today’s consumer demands an exceedingly high level of customer service from brands. Our annual survey reveals that B2B buyers are becoming similarly scrupulous when making purchases.

According to the results of our Sixth Annual Demand Gen Report 2016 B2B Buyer’s Survey, B2B buyers are scrutinizing potential vendors more closely than ever. While timely deployment, personalized messaging and potential for ROI have always played a crucial role in the buyer’s decision, this year respondents cited the factors as even more important than in previous years.

Download the report to gain a holistic view of how today’s B2B buyers are evaluating and making their purchase decisions.

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