2016 Lead LifeCycle Series

2016 Lead LifeCycle Series

Accelerate Your Funnel: From TOFU To BOFU

Join us for our 2016 Lead Lifecycle Series, part of our first annual Lead Lifecycle Month. Coming to a computer screen near you during the last two weeks of July, industry experts will share the top trends and best practices B2B organizations are leveraging to woo buyers at each stage of the funnel. The 1-hour webinars will cover:

  • Top-of-funnel strategies to help you build buyer awareness and engagement;
  • How to create innovative, personalized mid-funnel content; and
  • The best sales enablement tools, technology and strategies to turn leads into customers at the bottom of the funnel.


Shari Headshot

Bonnie Headshot

Aaron Headshot

Joe Headshot



B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series