2016 Lead Nurturing Benchmark Study

ABM, Personalization Driving Increased Sophistication, Increased Results

As B2B marketing continues to evolve, lead nurturing programs within organizations are getting more sophisticated. Our annual Lead Nurturing Benchmark Survey spotlights the growth of lead nurturing programs as B2B marketers adopt new approaches to existing strategies, including:

  • Segmenting data as part of an ABM approach;
  • Loosening the grip on gated content; and
  • Deploying and integrating targeting and personalization to accelerate the lead nurturing discipline.

Download the report to learn more about how lead nurturing is growing in maturity among B2B marketers and proving its value as a tried-and-tested demand generation tactic.

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