Digital advertising is more sophisticated than ever: 57% of B2B buyers notice targeted banners and videos, but 39% indicate that the content they receive is boring and uninformative. As businesses strive to cut through the noise, the strategies that stand out are those that leverage personalization, omnichannel reach and actionable data insights.
With nearly 40% of practitioners planning to increase their investment in advertising solutions, this special report will outline what’s currently working in digital advertising. Leveraging real-world insights from marketing experts in the field, we’ll unpack:
- How targeted ads that speak directly to specific buyer needs are enhancing engagement and driving measurable results;
- The importance of maintaining a unified message across platforms to deliver a cohesive, customer-centric experience;
- A real-world case study that explores the power of digital personalization; and
- Leveraging data to refine targeting, measure effectiveness, and maximize ROI in real-time