Becoming A Memorable Marketer: Four Key Skills To Drive Buying Decisions

Becoming A Memorable Marketer: Four Key Skills To Drive Buying Decisions

Aired On: September 16, 2020 @ 2 PM ET / 11 AM PT

80% of the sales cycle now takes place in digital settings, according to industry analysts. That means it’s now up to marketing to move buyers further down the funnel — up to and including the point of purchase.

But how can marketers — who have historically focused on brand awareness and top-of-funnel demand generation — adjust to this new reality?

Corporate Visions’ research shows that the primary factor driving buying decisions is memory. Your buyer interacts with your marketing in one moment, but they decide to purchase later on. That means your marketing messages, content, visuals, and stories must all be memorable enough to influence buying decisions.

In this webinar with Leslie Talbot, SVP of Strategic Programs at Corporate Visions, you’ll learn four science-backed skills that marketers need to become memorable enough to influence buying decisions:

  • Messaging – Use situationally specific message frameworks designed and choreographed for maximum impact;
  • Content – Bring your messages to life in your presentations, landing pages, and other content assets;
  • Visuals – Create powerful, memorable designs that spark action; and
  • Storytelling – Wrap everything in a compelling narrative and build the best stories for memory, decision, and action.

Find out how to influence buying decisions by making your marketing more memorable.


Leslie Talbot Leslie Talbot
Corporate Visions

Andrew Gaffney Andrew Gaffney
Demand Gen Report

View Now:

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series