Breaking Down The 4 P’s Of A Successful Lead Follow Up

How companies follow up with inbound leads can drastically impact their sales funnel and ability to convert prospects into customers.

This survey report evaluates the lead response efforts of 866 companies using the “4 P’s” of lead engagement as metrics for success, including:

  • Promptness: Only 13% of all companies responded within the first five minutes of receiving an inquiry;
  • Personalization: Over 70% of companies included four or more personalization elements in follow ups;
  • Persistence: Just 8% of companies surveyed make at least eight follow-up attempts; and
  • Performance: 50% of business email ends up in spam folders.

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