Can Content Create Conversations With Buyers?


The answer is yes. And many successful B2B brands are shifting their messaging and campaigns from simply talking at their audience to creating offers that help them listen to their buyers and gauge their pain points.

In this webinar, you’ll get real-world examples, showing how interactive content enables marketers to gauge where their company stands versus their peers, and where they have gaps in their current strategies.

The session will provide specific examples of new formats, including:

  • Quizzes
  • Assessments
  • Calculators
  • Checklists, and
  • Worksheets

Be sure to register today for this on-demand webinar. You’ll access some of the most effective new approaches to engaging buyers and developing relevant conversations around their business needs.


B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series