Demand Gen Report’s 2014 Content Preferences Survey

Some of the study’s significant findings:

  • Mobile phones and tablets are catching up with their more established counterparts. Respondents who frequently use mobile phones to access content increased from 42.9% in 2013 to 55.8% in 2014, while frequent tablet users jumped from 31% to 42% during the same time period
  • Use of video content increased by 8% to 58%, while infographic usage increased by 9% to 52%. Interactive formats such as Brainshark and SlideShare increased in popularity as well, up from roughly 21% in 2013 to 28% in 2014; and
  • Case studies (73%) overtook webinars (67%) as the second most popular form of content in 2014.

Complete the form below to download Demand Gen Report’s 2014 Content Preferences Survey for the latest research on the content that matters most to B2B buyers.

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