From Insights To Action: Taking ABM Measurement To The Next Level

From Insights To Action: Taking ABM Measurement To The Next Level

Aired On: Apr. 7, 2022 @ 2 PM ET / 11 AM PT

Measurement isn’t one-size-fits-all, so why define your customer journey like everyone else? Join Caroline Van Dyke, Head of ABM Content at RollWorks, to get quick tips and tricks to turn your pre-sale and post-sale stages into more than just a vanity dashboard. From using the data you already have, to mapping key touchpoints, to uncovering trend-based campaign inspiration, you’ll walk away with a new way to measure your accounts as they move through the funnel.

Here’s what you can expect from this power-packed session on KPIs that set ABM apart:

  • Get a crash course on the 3 layers of measurement that make or break leadership’s trust in your KPIs;
  • Learn how to build your own account journey template — from unaware to post-sale — using the data most relevant to you; and
  • Walk through 3 real-life plays for turning insights into action to move your accounts from unaware to happy customers.

Spoiler: Measurement shouldn’t just show your impact; it should show you how to make more of an impact.

Caroline Van Dyke Caroline Van Dyke

Klaudia Tirico Klaudia Tirico
Demand Gen Report

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