An Expert Assessment of The Network of Record
The challenges of data quality are widely recognized. They will only get worse as business data gets
more complicated and businesses evolve more rapidly.
The Network of Record is a continuously-updated
database of company and contact information constructed from multiple sources including public
data, commercial vendors and sales and marketing interaction records from participating Radius clients.
Topics covered include:
- An accurate depiction of how the Network of Record differentiates from other approaches to data quality;
- How it can be applied into any B2B business; and
- A detailed analysis of how this type of approach to data quality can improve prospect data.
