How to Turn Research Data Into A Content Arsenal

How to Turn Research Data Into A Content Arsenal

Developing research surveys takes a lot of time, bandwidth and manpower. But when designed and strategized successfully, research data can drive big results, helping organizations improve awareness, generate leads and improve overall brand positioning.

During this webinar, you’ll learn how Magnetic:

  • Designed survey questions and desired outcomes based on a specific target audience;
  • Promoted the results to positioned itself as a thought leader following an important merger;
  • Transformed one comprehensive survey into 13 derivative assets;
  • Extended the research and all repurposed pieces across paid, earned and owned media; and
  • Onboarded sales reps to share the research data and important takeaways with prospects.

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When?

On-Demand

Speaker(s)

Jamie Headshot Jamie Fishler
Magnetic

Kathy HeadshopKathy Mammon
Magnetic

 

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series