A Guide To B2B Blogging Success

Almost 80% of Internet users read blogs, yet only 33% of B2B companies are incorporating them into their content strategy. This infographic from ZoomInfo highlights key statistics on how blogs can increase lead generation and revenue, and offers useful tips for getting started.

5-Step Checklist For Webinar Planning

This infographic from ON24 outlines the five crucial steps for planning a successful webinar, including understanding your audience, considering webinar type and format, coordinating a plan of action and more.

Mount Revenue And Relationship Marketing

This infographic from Sigstr offers insight into the gap between customer relationships and revenue, including that 52% of marketers have a structured ABM program but only half are achieving their revenue goals. It also outlines key steps to closing more deals, such as aligning sales and marketing, leveraging a relationship…

How To Increase Sales Productivity

This infographic from ZoomInfo offers valuable statistics on sales productivity, such as 42% of sales reps feel they do not have the right information before making a call and only 52% feel they are effective at reaching key players at target accounts.

Getting Emotional In B2B Marketing

Buyers are 50% more likely to make a purchase based on emotional factors than functional value, according to new research from LinkedIn. This infographic reveals key findings on the value of incorporating emotion into B2B marketing campaigns and offers best practices for doing so.