B2B marketers dedicate 28% of their total budget to content creation, according to Datanyze. This infographic outlines other illuminating statistics around content marketing maturity, technology and goals.
Research shows 59% percent of marketers are planning to increase their influencer marketing budgets over the next 12 months. This infographic from Dot Com Infoway highlights additional key statistics about the rise of influencer marketing, as well as the benefits of investing in influencers.
December is finally here and planning for 2019 is in full swing. This infographic from Brafton outlines 11 trends B2B marketers must master in 2019 to stay successful, including marketing podcasts, customer experience and reoptimization.
New research from Dun & Bradstreet shows that 82% of B2B marketers said managing the volume, variety and velocity of data is moderately to extremely challenging at their organization. This infographic outlines major data challenges among B2B marketers, as well as best practices for addressing these issues and improving data…
This infographic from Lead Liaison walks you through the necessary steps to nurture prospects post-event, including sending a thank you text 60 minutes later, an email 24 hour later and a follow-up call from sales for prospects with a high lead score.
The best content is crisp, clear and creative enough to capture buyer attention. This infographic from DataCaptive outlines how B2B marketers can create successful, snackable content, such as podcasts, infographics, interactive videos and more.
Fifty-nine percent of marketers use LinkedIn to generate B2B leads, compared to 26% on other social platforms. This infographic from LinkedIn outlines how marketers can best leverage the social media site to meet their marketing goals, including reducing costs per lead, boosting conversion rates and more.
New research from Animoto shows that 93% of marketers have landed a new customer thanks to a video on social media. This infographic provides additional insight into how today's marketers are using social media and video to connect with customers, as well as the results they have seen.
Almost 80% of Internet users read blogs, yet only 33% of B2B companies are incorporating them into their content strategy. This infographic from ZoomInfo highlights key statistics on how blogs can increase lead generation and revenue, and offers useful tips for getting started.