Getting Emotional In B2B Marketing

Buyers are 50% more likely to make a purchase based on emotional factors than functional value, according to new research from LinkedIn. This infographic reveals key findings on the value of incorporating emotion into B2B marketing campaigns and offers best practices for doing so.

ABM Hits And Headaches

This infographic from Uberflip outlines the top priorities of marketers diving into ABM, as well as the most common challenges they face upon execution.

The Benefits Of Aligning IT And Marketing

Thought leaders tend to focus on the benefits of aligning marketing and sales, but the IT department should not be overlooked. According to this infographic from ClickDimensions, 78% of IT professionals think they work collaboratively with marketing, yet only 58% of marketers agree.

Do I Really Need To Worry About Content Experience?

This infographic from Uberflip details the value of content marketing and the need for optimization. According to the infographic, 28% of people will stop engaging with content if the layout is poorly designed and companies that create personalized content are 26% more profitable than their peers.

Payoffs Of Personalization

This infographic from Bound explores the state of content marketing and the importance of gathering actionable data to drive personalized experiences. It also includes a checklist for successful end-to-end personalization.

5 Simple Steps To Alignment Across The Customer Experience

Marketing and sales alignment is a frequent topic of discussion, but it's a challenge for many B2B companies to achieve. This infographic from Kapost outlines five practical steps B2B businesses can take to ensure their sales and marketing teams are fully aligned, including establishing regular meetings, creating universal personas and…