Metrics: The Key To Content Success At All Stages Of The Buying Cycle

This webinar brief offers readers an in-depth look at content marketing strategies and predictions, including:

  • Which metrics are crucial for marketers to measure and leverage during the content creation process;
  • The role of buying stages and personas in content creation; and
  • What content marketing mix your team should utilize to boost overall success.

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B2B Marketing Exchange
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Campaign Optimization Series
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Strategy & Planning Series