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Effective Measurement, Buyer Centricity Fuel SEO-Driven Content Marketing Efforts

As B2B buyers turn to web searches to get the information and answers they need to make a purchase decision, marketers such as Glassdoor and LinkedIn Marketing Solutions are realizing that when their content can deliver on the answers to those questions, searchers and marketers both benefit.

Demand Gen Report's B2B Buyer's Survey Report shows that web search is the top resource leveraged by prospective buyers as they researched a purchase decision — alongside vendor websites and their peers.

To meet this need, marketers must have a firm understanding of their buyer — first by analyzing current customers and understanding the questions they want to answer when they are in the market for a solution.

Download this report to learn how enhancing your SEO initiatives can lead to better content that boosts buyer engagement and relevancy!

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