Top 10 Quotes From #COS19
This year’s Campaign Optimization Series included nearly a dozen sessions jam packed into one week and filled with tactical takeaways that will help you improve your content strategies, up your direct mail initiatives and create high-converting demand experiences for months to come. Oh, and did we mention there’s a session on Fyre Festival? Yup, we went there.
- Published in Blog
Multichannel Content Strategies, Customer Advocacy & Frictionless Buyer Journeys Take Center Stage At #COS19
There is a recurring question that arises when assessing B2B campaigns and demand gen initiatives: what’s working? Progressive B2B organizations are putting a bigger emphasis on producing relevant messaging and content, as well as making it easier for buyers to research and make purchase decisions on their own terms.
- Published in Industry Insights
Sendoso Secures $10.7M In Series A Funding
Sendoso, a direct mail platform, has raised $10.7 million in a round of Series A funding, which brings the company’s total funding raised to date up to $13.2 million.
- Published in News Briefs
Direct Mail Extending Beyond Door Openers, As Marketers Integrate It Into Branding And Engagement Efforts
In a digital age where inboxes are inundated and digital ad channels are oversaturated, old school marketing tactics such as direct mail are becoming a bigger focus for integrated campaigns at all stages of the buyer journey.
- Published in Industry Insights
B2BMXperts Share What They Are Thankful For In Their Tech Stacks
Thanksgiving has come and gone, but there is still a lot to be thankful for as we move into the holiday season and prep for the New Year. Tech stacks, in particular, have been the saving grace for many B2B marketers — positioning them to automate aspects of their buyer’s journey, personalize engagement and scale their teams’ efforts.
- Published in Blog