Research

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3 Phases of Conversational Marketing: Focus on the Buyer

Conversational Marketing is a process and practice few companies have successfully applied. In trying to…

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Spinning the Spend: Maximizing Control Over Budget Allocation

While marketers were already being asked to demonstrate the ROI of their investments, they are…

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Insights into E-Signatures

Results from our recent e-signature survey. View now.  

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Forrester Research: Interactive Marketing Forecast 09 – 14

Acccording to Forrester's March 2009 US Interactive Marketing Forecast Online Survey,  interactive marketing will near…

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Find Active Sales Cycles

Budgets are tight and cycles longer, but companies are still buying.   Don’t miss active sales…

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How do you Score?

Download the Silverpop Vtrenz benchmark study of Lead Management practices so you can compare your…

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