This free white paper will outline the key ways that marketers can maximize their video investment and ensure a contribution to the bottom line. Topics explored include:
- The rich metrics served up by video, including the granular engagement data that can be fed into MAPs and CRMs;
- The interactive nature of video that helps power prospects through the sales funnel with calls to action, surveys, polls and other features; and
- The ability to use video analytics to fine-tune content creation and lead nurturing efforts.
