Kickstart your marketing automation success with this five-step starter kit
Marketing automation has many features and capabilities that can make a marketer’s life easier. However, the task of implementing and maintaining a marketing automation system can sound rather daunting. Fear not! Here’s a step-by-step guide to setting yourself up for marketing automation success.
- Preparing for implementation success;
- Streamlining lead management;
- Kickstarting lead nurturing initiatives;
- Organizing your marketing tools under one roof; and
- Measuring and understanding success.
