The Payoffs Of End-To-End Personalization In B2B Marketing

How Top Enterprise Brands Are Creating Deeper Connections At Key Engagement Points To Drive Conversion And Close Deals

Faced with an increase in content and shrinking response rates to generic messages, B2B organizations have turned to personalization to improve their campaign performance. EConsultancy’s 2016 Conversion Rate Optimization Report found 96% of organizations rated marketing personalization as a “highly” or “quite” valuable method for improving conversion rates.

The Payoffs Of End-To-End Personalization presents examples of how different B2B organizations are supporting strategic initiatives via personalization tools and tactics. This white paper is designed to provide:

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