Gone are the days when wooing one decision-maker could seal the deal: In 2024, it’s all about the buying committee. Reports estimate that this dynamic group of influencers, researchers, end-users and champions can consist of up to 20 people, but the average committee ranges between six and eight.
This report explores the latest trends reshaping how businesses connect with buying committees. From leveraging intent data to creating multi-channel experiences that resonate with key decision-makers, it offers actionable strategies to help companies engage effectively with the right stakeholders. Key topics of discussion will include: Introduction
- How targeted ABM strategies are driving deeper engagement with individual members of the buying committee;
- The critical role of intent data in identifying buying signals and optimizing outreach strategies;
- Techniques for delivering personalized messaging and content that address the unique needs of each decision-maker in the committee; and
- Best practices for creating cohesive, cross-channel experiences that build trust and influence the entire buying journey.
