Don’t Take It Personally: Where Personalization Fails Your Buyer
With the rise of website personalization, targeted display ads and all things ABM, marketers are able to combat waning attention spans and over-scheduled prospects by delivering more relevant offers and CTAs.
But getting that initial click or download shouldn't be the finish line for basic account- or contact-level personalization. Today's business consumer craves a more relevant, curated and responsive experience throughout the buyer journey.
During a webcast on October 17 at 2 PM ET, Elle Woulfe, Vice President of Marketing at PathFactory, will share why the key to providing a truly personalized experience for buyers lies in your ability to detect how they are consuming information along the path to purchase