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Don’t Take It Personally: Where Personalization Fails Your Buyer

With the rise of website personalization, targeted display ads and all things ABM, marketers are able to combat waning attention spans and over-scheduled prospects by delivering more relevant offers and CTAs.

But getting that initial click or download shouldn't be the finish line for basic account- or contact-level personalization. Today's business consumer craves a more relevant, curated and responsive experience throughout the buyer journey.

During a webcast on October 17 at 2 PM ET, Elle Woulfe, Vice President of Marketing at PathFactory, will share why the key to providing a truly personalized experience for buyers lies in your ability to detect how they are consuming information along the path to purchase

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On Demand


Elle Woulfe
Elle Woulfe

Brian Anderson
Sal LoSauro
Demand Gen Report