Subscribe

Don’t Take It Personally: Where Personalization Fails Your Buyer

With the rise of website personalization, targeted display ads and all things ABM, marketers are able to combat waning attention spans and over-scheduled prospects by delivering more relevant offers and CTAs.

But getting that initial click or download shouldn't be the finish line for basic account- or contact-level personalization. Today's business consumer craves a more relevant, curated and responsive experience throughout the buyer journey.

During a webcast on October 17 at 2 PM ET, Elle Woulfe, Vice President of Marketing at PathFactory, will share why the key to providing a truly personalized experience for buyers lies in your ability to detect how they are consuming information along the path to purchase

View the webcast now!

View Now!

View Now!


When?

On Demand

Speaker(s)

Elle Woulfe
Elle Woulfe
PathFactory

Brian Anderson
Sal LoSauro
Demand Gen Report