What’s Next In Modern Marketing?

10 Industry Experts Sound Off On The Trends, Tactics & Tech Revolutionizing The Future Of B2B

In an era of constant change and disruption, B2B marketing teams must learn to adapt and grow at a quick pace. Traditional, cold marketing tactics simply won’t cut through the noise anymore, especially as B2B buyers continue to be influenced by the personalized experiences they have grown accustomed to as consumers.

To get an insider view of how B2B marketers must reinvent their strategies for modern times, Demand Gen Report interviewed 10 industry experts about what modern marketing means to them and the tools and tactics marketing teams need to focus on for the future.In the following pages, you’ll hear from:

  • Michael Brenner, Marketing Insider Group
  • Heidi Bullock, Engagio
  • Kevin Joyce, The Pedowitz Group
  • BrianKardon, Fuze
  • Michelle Killebrew, PwC
  • Leela Srinivasan, SurveyMonkey
  • Karen Steele, LeanData
  • John Steinert, TechTarget
  • SangramVajre, Terminus
  • Scott Vaughan, Integrate

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