Data First: Optimized Marketing Performance With Contact And Account Data For The Win
"Data" is omnipresent in all things marketing; it's the coordinator, the driver and the destination (the results of your efforts and campaigns).
What's not so obvious, however, is just how to ensure that the data flowing through your entire marketing workflow lands where intended: the receiving end of the right, in-market prospect.
This E-book looks at actionable ways to internalize a holistic, data-first approach for enabling a sophisticated and long-term marketing data strategy that works. Read on to uncover three measurable benefits that can arise from taking on a data-first mentality, including:
Completing a quality assessment of your marketing database;
Initiating an account-based marketing strategy; and