Your B2B buyer is living in an on-demand world. Netflix serves up personalized recommendations to encourage their next binge, Amazon makes it easy to re-up on their favorite products and Instacart knows when they're about to run out of milk. But at the office, their experience is very different.
The on-demand economy has changed everything about how people expect to access and consume information and research and buy products. Anything that is not immediately personalized, curated and responsive to buyer needs is just part of the noise — and that means fewer buyers and slower progression through the funnel.
It's time for marketers to get up to speed and completely rewrite the playbook.
Check out this report from Forrester to learn the five best ways to engage the evolved B2B Buyer.