Who Owns The Content Experience?


If you have content, you have a content experience, whether you’ve considered it a content experience or not.

You might be inclined to think that who owns the content experience depends on the size of the company, but the reality is that there is really no marketing practitioner who owns the experience as a whole.

This E-book will help you determine who within your marketing department is in the best position to own the content experience. You’ll learn:

  • The three elements of content experience and how they relate to each of your individual team members;
  • Eight key roles in your marketing department that have a stake in the content experience and why; and
  • How other companies are owning the experience and how you can, too.

Download the E-Book to start owning the content experience today!

Complete the form below to download:


Access Now

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series