Cassie Debuts First-Party Data Features To Help Marketers Improve CX

Published: September 20, 2023

Cassie is a consent and preference management platform that seeks to help businesses build long-term relationships with customers that engenders trust. Cassie enables businesses to collect, store and query consent and preference data.

The Lowdown

The average website sees 98% of traffic as anonymous, which means a lot of missed opportunities for marketers. Cassie’s Progressive Profiling solution guides marketers to ask the right questions, at the right time in the user journey, to collect anonymous first-party data at scale.

Back-Of-The-Box Details

Cassie’s Progressive Profiling solution enables marketers to collect first-party data by asking relevant questions and building anonymous preference profiles. Through client specific business rules, it serves pop-ups such questions, surveys or polls during the digital journey to create anonymous preference profiles stored against a unique identifier.

Who It’s For

Progressive Profiling was made to empower marketing teams with deeper preference insights to inform strategic decisions. 

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What It Solves

As the industry moves toward a cookie-less future, Progressive Profiling can gather anonymous profiles to learn why users are visiting and what they’re looking for. These insights can then be used to make strategic decisions with confidence.

What Makes It Special

Cassie’s cookie management solution unlocks a competitive advantage for marketers at a critical time.



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