State Of Database Strategies In 2024: Practitioners Restructuring Data Collection To Prioritize ‘Opt-In’ Methods
Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and…
Industry News February 20
Latest In: firstparty data
Analyzing The Impact Of Google Chrome’s Third-Party Cookie Phase-Out
The funeral proceedings for third-party cookies started on Jan. 4, 2024, when Google Chrome started restricting data usage…
Industry News February 7
Buying Groups Help B2B Marketers Win At Data-Driven Advertising
As companies like Snowflake and AWS lean into first-party, data-driven advertising following the impending demise of third-party cookies,…
Demanding Views October 13
Cassie Debuts First-Party Data Features To Help Marketers Improve CX
Cassie is a consent and preference management platform that seeks to help businesses build long-term relationships with customers…
Solution Spotlight September 20
Meet The Buyer-Level Intent Platform ‘Revolutionizing’ The B2B Intent Landscape
B2B practitioners are always craving deeper insights into their target audiences: The more targeted they can make their…
Blog June 14
Red Sift Enhances Email Security Offerings Through Expanded Validity Partnership
Quick Scoop: Red Sift strengthened its partnership with Validity to improve email security offerings. The partnership will help…
Industry News April 21
ON24 Unveils AI Engine Based On First-Party Digital Engagement Data
ON24, a digital engagement platform, launched an AI engine designed to power platform innovations to help enterprises use…
Industry News March 14
Intentsify Releases Next-Gen Precision Intent Intelligence Solution
Intentsify, a provider of buyer intent data and intent activation solutions, released the next evolution of its proprietary…
Industry News February 24
Bye-Bye, Boomers: Millennials & Gen Z Now Constitute 64% Of Business Buyers
Despite Millennials and Gen Zers being the butt of numerous jokes, Forrester's “Buyers' Journey Survey, 2022” found that…
Blog February 22
ZoomInfo Expands Global Business Contact Database To More Than 235M Profiles
ZoomInfo, a go-to-market software, data and intelligence provider, revealed its global contact database has grown to more than…
Industry News October 5
Beaconstac’s QR Code Generator Seeks To Improve Customer Experience
Beaconstac is an online platform for creating and managing QR codes. Beaconstac's primary solution, the QR Code Generator,…
Solution Spotlight May 16
How The Loss Of Data Interoperability Will Impact Advertising
The promise of the open web starts with data interoperability — and third-party data has traditionally served as…
Demanding Views April 29
Resources
Events & Webinars
The State Of Demand Gen
September 25, 2024
Striking The Right Balance Between Demand Gen & ABM
September 18, 2024
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
