Cassie Debuts First-Party Data Features To Help Marketers Improve CX
Cassie is a consent and preference management platform that seeks to help businesses build long-term relationships with customers…
Solution Spotlight September 20
Latest In: CX
How To Shape The Customer Experience With ‘Phygital’ Marketing
Businesses face mounting pressure to impress increasingly finicky customers, as more than 70% expect personalized interactions. And if…
Demanding Views August 12
Automation, Meet Creativity: How B2B Brands Can Harness Technology To Deliver Better Digital Experiences
In most marketing departments, the process for creating, sharing and publishing content hasn't really changed over the last…
Demanding Views April 4
Q&A With Momentive: Analyzing GetFeedback Innovations & The Industry-Wide Prioritization Of CX
Agile experience management platform Momentive, formerly SurveyMonkey, revealed new capabilities of its customer experience (CX) platform GetFeedback to…
Industry News November 16
Copper CRM Appoints New VP Of Sales
Copper, a CRM platform for relationship-based business growth, appointed Sam Moorhead as VP of Sales. Moorhead joins Copper…
Industry News November 4
Buzzworthy B2B: The Latest News & Trends From October 2021
Welcome back to Demand Gen Report's (DGR) blog series: Buzzworthy B2B. We've spent the past month watching the latest news…
Blog November 2
INBOUND 2021 Recap: Customer-Centricity, Community-Building & The Demise Of ‘Cookie-Cutter’ Marketing
The B2B industry has spent the past two years in a rapidly changing digital and societal workspace, and…
Industry News October 20
Chili Piper Welcomes First Chief Customer Officer
Chili Piper, an inbound conversion platform, promoted its VP of Customer Success, Gemma Cipriani-Espineira, to its first Chief…
Industry News October 7
New Research: 96% Of Marketers Implemented Marketing Automation Platforms In 2021; Renewed Focus On Operational Efficiency
A good B2B marketer knows that their marketing automation platform (MAP) is only as effective as the people…
Industry News September 21
Birdeye Messaging Aims To Create Seamless Buyer Experiences Through Text Messages
Birdeye Messaging, from all-in-one customer experience platform Birdeye, is designed to help users attract, convert and engage customers…
Solution Spotlight August 30
ActiveCampaign Raises $240 M To Enhance CXA Platform
ActiveCampaign, a customer experience (CX) automation company, raised $240 million in a Series C financial round, which brings…
Financial News April 22
New Research: 63% Of Decision Makers Believe Exceptional CX Is Critical To Success
Delivering better digital customer experiences (CX) will remain a significant catalyst for business success, according to new research…
Industry News January 26
Resources
Events & Webinars
The Important Role Of Empathy In Marketing Strategy & Messaging
November 27, 2024
The Power Of Content Curation
November 13, 2024
Strategies For Successfully Mastering Revenue-Driven ABM
November 6, 2024
