Casted Insights Seeks To Enhance Audio & Video Content

Published: June 27, 2022

Casted is a podcast and video marketing platform designed for B2B marketers. The company released Casted Insights, a solution aimed to help empower marketing and revenue teams with account-level contact information and actionable engagement data across audio and video content.

Back-Of-The-Box Details

Key features of Casted Insights enable marketers to:

  • Reveal which brands are engaging with audio and video content;
  • Surface company-level contact information and engagement data about new and existing audiences;
  • Identify top-performing podcasts, videos and themes for businesses; and
  • Amplify data to create attribution models, inform marketing automation and craft ABM strategies.

Who It’s For

Casted Insights was created to offer users a holistic picture of a brand’s audience and provide the insights needed to best connect with them — putting actionable data into the hands of B2B marketers.

What It Solves

The solution offers companies an in-depth view of the brands engaging with podcasts and videos side-by-side with the themes piquing their interest and seeks to reach, nurture and expand audiences with the right content at the right time.

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What Makes It Special

While other audio and video solutions deliver standard vanity metrics, failing to create value for marketing or revenue teams, Casted Insights aims to provide a holistic approach for supporting a company’s content strategy to convert and connect.



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