Latest In: b2b marketers

Anteriad b2b marketers collaboration TransUnion
Anteriad & TransUnion Collaborate To Provide B2B Marketers With Audience Solutions

Anteriad & TransUnion Collaborate To Provide B2B Marketers With Audience Solutions

Anteriad, a full-funnel marketing solutions provider, partnered with TransUnion, a global information and insights company, to bring Anteriad's audience data…

Industry News September 23
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Casted Insights Seeks To Enhance Audio & Video Content

Casted Insights Seeks To Enhance Audio & Video Content

Casted is a podcast and video marketing platform designed for B2B marketers. The company released Casted Insights, a…

Solution Spotlight June 27
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2013 B2B Buyer Survey Cover

2013 B2B Buyer Behavior Survey: Buyers Happier But Still Waiting To Engage With Sales

While B2B buyers strategically browse social media discussions during their research, web search remains a top source of…

Industry News December 18
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a technology partner marketplace b2b marketers B2C marketers Compendium Compendium and Get Smart Content. event registrations exacttarget Facebook ad retargeting. ReadyTalk HubExchange including offerings from ReadyTalk marketing automationHubExchange kicked off with more than 50 apps QR code activation web conferencing
Hub Exchange

ExactTarget Opens App Marketplace

ExactTarget has opened HubExchange, a marketplace featuring a variety of partner apps, ranging from web conferencing and event…

Industry News July 19
b2b marketers B2C marketers behavioral scoring Email marketing automation Silverpop Silverpop Amplify universal behaviors

Silverpop Hopes ‘Universal Behaviors’ Will Have Universal Appeal For B2B, B2C Marketers

At last week's SiriusDecisions Summit, there was a lot of discussion about the role that tight, multi-system data…

Industry News May 16
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Smart Forms Rewrite The B2B Landing Page Playbook

"Relevance" is the mantra for today's B2B content marketers. Look beyond the content, however, and you'll see other…

Industry News January 10
b2b marketers B2B marketing customer satisfaction scroes Darren Garanaccia demand generation Forrester Research marketing investment mobile marketing Multichannel Marketing ROI Sitecore social media technology integration The Multichannel Maturity Mandate web content management

New Study Points To Missed Engagement Opportunities For Marketers Throughout The Customer Life Cycle

Sitecore, a Web content management and digital marketing software company, has announced the results to its recent marketing…

Industry News August 16
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Infographic: Content Delivery Funnel

The following infographic comes courtesy of the Content Marketing Institute(CMI) and Demandbase. It's a perfect introduction to content marketing for companies that…

Industry News July 3
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Nimble Helps Marketing Organizations Turn Social Media Communities Into Customers

Nimble, a social business and CRM platform, is now available in the Google Chrome Web Store. The solution…

Solution Spotlight April 17
b2b marketers B2B marketing Caroline Bishop demand generation DemandGen Report high-value offers Improving Campaign Effectiveness And Lead Quality: 4 Steps To Build An Offer Planning Matrix lead generation lead generation campaign Lead Quality Offer planning Mix Web Reply

Improving Campaign Effectiveness And Lead Quality: 4 Steps To Build An Offer Planning Matrix

By Caroline Bishop, VP Marketing, Web Reply For B2B marketers, the process of delivering marketing campaigns to support…

Demanding Views April 17
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DemandBase Adds D-U-N-S Support To B2B Web Analytics Solution

DemandBase, a provider of on-demand B2B marketing software, today announced support for Dun & Bradstreet D-U-N-S numbers. DemandBase…

Industry News March 29
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