MetaCX Aims To Help Users Facilitate Outcome-Based Approaches

Published: September 4, 2020

Customer lifecycle management software MetaCX is designed to help users establish, measure and prove their business’ value to their customer base to improve transaction outcomes by fostering an outcome-based approach between supplier and customer.

Back-Of-The-Box Details

MetaCX is designed to help sales and marketing facilitate an outcomes-based approach at every stage of the customer lifecycle, helping suppliers analyze their relationship with their customer in order to determine what their customers care about for better outcomes.

The platform is designed for three main use-cases:

  • Collaborative Deal Management, which aims to help build trust between suppliers and prospects in the sales process, laying out desired outcomes through mutual understanding;
  • Coordinated Handoffs, which allows suppliers to streamline their deal handoff to the sales process, ensure internal alignment and accelerate time-to-value for customers; and
  • Proof of Performance, a real-time performance dashboard that uses data sources, metrics and pre-defined milestones to improve their processes for future desired outcomes.

Who It’s For

The platform is designed for sales, revenue operations, value engineering, delivery and success teams aiming to build outcomes-based selling/success strategies.

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What Makes It Special

MetaCX aims to improve outcome-based selling and success strategies by fostering collaboration between suppliers and customers throughout the customer lifecycle, allowing both sides to define desired outcomes and help suppliers establish plans that reach those outcomes.


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