Siftrock is a reply email management platform designed to mine data from automated and human responses to marketing emails. This data can then be integrated with marketing automation platforms to drive ROI through new leads and real-time alerts.
Features/Functions
The platform positions marketers to improve email campaign performance by focusing on three areas:
Lead generation: New contacts provided in automated replies can enhance email marketing continuity.
Human replies: Only about 2% of replies to automated campaigns are from an actual person, but they are by far the most important events for an email marketer as they often result in a closed deal. The platform provides real-time alerts for direct human replies.
List management: Marketers have an average of 10% dead email accounts in their lists. More accurate email lists result in higher open and click rates.
Target Users
B2B marketing teams sending more than 10,000 emails per month and marketers who are already leveraging a marketing automation platform.
Compatibility
Siftrock integrates directly with Oracle Marketing Cloud, HubSpot, and Marketo, and the company is currently developing integrations for Pardot and Act-On.
Delivery/Pricing Models
The SaaS model offers monthly plans or annual pre-paid contracts. Pricing is based on volume of email replies handled by the platform.
Current Clients
Clients include Payscale, Simply Measured, Avalara, Nutanix, Taser International and H2O.ai.
Competitive Positioning
Siftrock offers an accurate natural language and inference engine. The platform is cost-effective, at an average cost-per-lead of 25 cents.
Contact Information
Siftrock
425-681-9879
[email protected]
Click here for a free trial.
