Sparq Aims To Help Uncover & Translate Actionable Customer Insights

Published: March 17, 2020

Sparq is a customer insights platform from Vision Critical that is designed to uncover actionable customer experience data. The solution aims to uncover and translate customer attributes — such as motivation, preference and beliefs — into actionable data points that deliver value and improve customer acquisition, retention and satisfaction.


As a cloud-based CXM SaaS platform, Sparq leverages a relationship-based approach to uncover actionable earned data. By progressively profiling the customer at every interaction, the solution intends to help organizations gain richer customer insights in an environment of trust and transparency. Features include surveys, conversation forums, integrations and analysis & reporting.


Sparq’s targeted users are insights professionals, product teams, patient experience teams and C-suite executives across most industries with focus on healthcare, tech, retail, CPG, media and financial services.


Sparq can help organizations exchange information between data sources and enable powerful, custom workflows to better target and understand customers. The high-performance, open APIs and connectors integrate Sparq with systems of record such as DMPs, CDPs, CRMs, or others to augment customer data and extend functionality.

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The solution is catered to the user and their business needs. Please contact for pricing. 


The Sparq platform is for any company that seeks to leverage insights to improve the customer experience. Current clients include BuzzFeed, LinkedIn, GoDaddy and VMware.


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