Televerde Launches Human Touch Cloud Connector for Eloqua

Published: May 1, 2012

 recently announced the launch of its Human Touch Cloud Connector for Eloqua, designed to help marketers  initiate conversations with customers and prospects “at any step in any program.” The new connector, which can be created as a step within Eloqua Program Builder, is designed to enable relevant and timely dialogue with customers and prospects.

With the development of this new app, Televerde is now a Certified Eloqua Cloud Connector Partner offering services that support Eloqua 9 and 10. The company also provides integrated teleservices support designed to optimize demand creation program performance by integrating digital behavior tracked in Eloqua with human touch.

The solution offers support for lead validation, sales intelligence, follow up advisement and sales lead acceleration opportunities. Televerde is positioning the new connector for other demand generation efforts, including lead generation campaigns, nurturing programs, event and webinar follow-up, inquiries from SEO and other marketing programs, account-based marketing, and current customer cross-sell/up-sell opportunities.

“The benefits clients will experience are validated and qualified sales opportunities delivered with detailed, actionable insight that prescribes the appropriate sales or marketing follow-up needed to accelerate their opportunities,” explains Bryan Ehrenfreund, VP of Digital Strategies at Televerde. “Clients can have full confidence in the information we acquire about their customers and prospects because it’s generated by the most knowledgeable team of calling agents and market specialists in the industry whose teleservices skills are aligned directly to program objectives.”

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According to Ehrenfreund, sales revenue growth, the primary motivating factor for all businesses, was also the driving force behind the development of Televerde’s Human Touch Cloud Connector.

“Televerde’s Human Touch app enables the seamless integration of well-timed, telephone-based outreach programs with digital outreach, creating a strong process by which to qualify leads and accelerate pipeline momentum,” said Steve Woods, CTO, Eloqua.

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