ZoomInfo Copilot Works To Blend First- & Third-Party Data With Gen AI To Predict Pipeline

Published: June 26, 2024

ZoomInfo is a go-to-market platform designed to help businesses find, acquire and grow their customers by delivering accurate, real-time data, insights and technology to more than 35,000 companies worldwide. ZoomInfo seeks to help businesses increase efficiency, consolidate their technology stacks and align their sales and marketing teams in one platform.

Solution Overview

ZoomInfo Copilot is an AI-powered solution that works to blend a company’s data with ZoomInfo data and apply generative AI to predict pipeline via AI-guided recommendations about who to contact, when to engage and what to say.

Back-Of-The-Box Details

ZoomInfo Copilot seeks to help salespeople seize time-sensitive opportunities in real time with Breaking Alerts delivered through Slack. These alerts can be shared across multiple channels, allowing teams to triage emerging opportunities and act decisively on high-quality intent signals. Marketers can also receive ranked and prioritized target accounts and in-market buyers, derived from millions of signals processed daily by ZoomInfo’s AI.

How It Helps

According to the company, ZoomInfo Copilot successfully predicted nearly half of beta users’ existing pipeline. Forty-five percent of the open opportunities in beta users’ CRM had ZoomInfo Copilot signals telling them to engage and, on average, beta users created nearly twice as many sales opportunities compared to non-users in the same roles and companies. Beta users also purportedly reduced their time spent on account research and manual tasks by 10 hours per week.

Get the latest B2B Marketing News & Trends delivered directly to your inbox!

What Makes It Special

“What sets ZoomInfo’s Copilot apart from any other solution in the market is that it is sitting on top of our AI-ready trusted data foundation that drives decisions, personalization and confidence,” said Henry Schuck, ZoomInfo’s Founder and CEO. “AI is only as good as the data it’s built on, and most solutions are layered on top of static CRM data.”



Do you have a solution you’d like to spotlight? Fill out our submission form for editorial consideration!

Tagged with: zoominfo

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series