Latest In: B2B buyer

B2B buyer buyer's journey channel relationships content campaigns engagement Sirius Decisions Summit SiriusDecisions
Trust And Transparency Becoming Essential To Engage Current B2B Buyers, According To New SiriusDecisions Research

Trust And Transparency Becoming Essential To Engage Current B2B Buyers, According To New SiriusDecisions Research

The B2B buyer's journey is increasingly becoming a digital-first exercise, especially as face-to-face interactions have been limited this…

Industry News June 24
Adam Blitzer B2B buyer buyer engagement IDC Pardot salesforce
Study: B2B Buyers Open To Relevant Vendor Outreach

Study: B2B Buyers Open To Relevant Vendor Outreach

While B2B buyers continue to self educate before interacting with a salesperson, a recent report shows that 83%…

Industry News August 7
B2B buyer b2b marketers BUYING CYCLE content marketing Demand Gen Report's2013 B2B Buyer Behavior Survey Email social media vendor selection web search white papers
2013 B2B Buyer Survey Cover

2013 B2B Buyer Behavior Survey: Buyers Happier But Still Waiting To Engage With Sales

While B2B buyers strategically browse social media discussions during their research, web search remains a top source of…

Industry News December 18
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
Amnon Mishor B2B buyer Demand Gen Report demand generation Ideal buyer Jive Leadspace marketo social lead targeting solution social media stylesitght
Leadspace Logo

Leadspace Doubles Customer Base in Q1

Leadspace, a B2B social lead targeting technology provider, doubled its customer base in Q1 over the previous quarter…

Industry News April 18
Actuate B2B B2B buyer B2B marketing Cate Zovod Coca-Cola Data management Demand Gen Report EE12 Eloqua eloqua appcloud Eloqua Experience Joe Payne marketing automation Matthew McKenzie Paul Teshima salesforce Smart analytics Social Suite

Eloqua #EE12 Keynote: Data-Driven Marketing Drives New Innovations

Eloqua CEO Joe Payne anchored his keynote at the company's 2012 user conference with a blast from the…

Industry News November 8
B2B B2B buyer B2B marketing B2B Social MEdia buying behavior digital media LinkedIn Marketing learning curve Marketing Nation marketo program Exchange Salesforce Marketing Cloud Sanjay Dholakia

Marketo Program Puts Focus On Customer Community, Partner Ecosystem

Marketo announced today the creation of its Marketo Program Exchange, a community-driven platform designed to support the company's…

Industry News October 24
Act-On Software Andrew Gaffney Atri Chatterjee B2B B2B buyer B2B marketing BUYING CYCLE decision-makers Demand Gen Report demand generation Inside The Mind Of The B2B Buyer lead nurturing marketing automation

Demand Gen Report Unveils Third Annual B2B Buying Survey Showing Preferences Built Prior To Sales Engagement

Demand Gen Report, a leading digital publication covering the sales and marketing automation space, has released the findings…

Industry News October 23
Act-On Software An Exclusive Look Inside the Mind of Today's B2B Buyer Andrew Gaffney Atri Chatterjee B2B buyer B2B buyer behavior B2B marketing Demand Gen Report online research

Experts Weigh In On Impact Of Shifting #B2BBuyer Trends

As noted in a recent Demand Gen Report article, B2B buyers are now using a wider range of…

Industry News October 17
B2B buyer B2B marketing CAD/CAM content marketing drip campaign Lenovo marketing campaign Oceanos Steve Barnard

Content Marketing At DemandCon: Lenovo Reveals The Secrets Of Its Success

This month's DemandCon event in Boston offered a number of good case-study sessions for B2B marketers. One of the best…

Industry News October 16
ActOn Software Atri Chatterjee B2B B2B buyer B2B marketing buyer personas content marketing Demand Gen Report DemandCon Jay Gaines Laura Patterson marketing automation SiriusDecisions SMBs Vision Edge Marketing

DemandCon 2012: B2B Marketers Learning To Overcome Persona Panic

Do buyer personas make B2B marketers nervous? If you ask Jay Gaines, Group Director at SiriusDecisions, the answer…

Industry News October 2
B2B buyer B2B marketing buying behavior closed-loop marketing customer experience customer history customer intelligence customer lifecycle Demand Gen Report demand generation Extraprise Facebook Joe Cordo landing pages LinkedIn marketing database mobile multichannel marketing strategy social media Twitter

Why Effective Multi-Channel Marketing Requires Customer Intelligence

By Joe Cordo, CMO of Extraprise Editor's note: this is the second in a two-part series. Read Part…

Demanding Views September 25
2012 B2B Buyer Survey B2B B2B buyer B2B buyer survey B2B marketing blogging Demand Gen Report Matthew S. McKenzie SEO social media solution provider vendor research

B2B Buyer Survey Reveals Impact Of Social Media On Vendor Selection Process

B2B buyers are using a wider variety of sources to research their purchases, and social media continues to…

Industry News September 11
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series