Latest In: btob marketing

btob marketing guided implementation lead nurturing campaign Rock Annand Group The Ultimate Live in 45 Lead Nurturing Program

Rock Annand Launches “Live in 45” Lead Nurturing Program

The Rock Annand Group, a BtoB marketing and sales consultancy, recently announced “The Ultimate ‘Live in 45' Lead…

Industry News October 27
btob marketing Content: The Heart of Effective Demand Creation Jay Gaines SiriusDecisions

SiriusDecisions Summit: Inadequate Investment In Content Strategy Hindering Demand Creation

The new technologies and processes being implemented by leading BtoB companies means marketing and sales are more reliant…

Industry News May 17
Adobe Systems ATLOS Ventures btob marketing Chris Golec Demandbase Real-Time ID Service Sutter Hill Ventures

Demandbase Secures $10 Million in Funding To Expand Real-Time ID

Demandbase, Inc., announced today it has closed a $10 million round of financing to support accelerated growth of…

Industry News May 12
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
Aprimo btob marketing demand generation digital marketing Lisa Arthur

BtoB: So Much More Than Revenue and Lead Generation

By Lisa Arthur, CMO, Aprimo I'm not a fan of “all or nothing” declarations. For years, BtoB marketers…

Industry News February 1
Aprimo Bill Godfrey btob marketing marketing automation vendor

ExecInsider Q&A: Aprimo CEO Bill Godfrey Talks Marketing Revolution

As the BtoB marketing arena moves toward a new wave of technology and practices, marketing automation vendor Aprimo…

Demanding Views September 28
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series