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Account-Based Marketing

This section covers the latest tools, trends and strategies B2B marketers are leveraging to focus marketing and sales efforts on high-value accounts and increase closed deals.

PGi Boosts Average Deal Size 9x With ABM Orchestration Platform

PGi, a web conferencing, online meetings and webcasting solution, teamed up with ABM orchestration platform 6sense to enhance its marketing and sales efforts and better reach prospective customers. The partnership resulted in a 77% increase in win rates. The Challenge Lauren Weatherly, PGi’s VP of Channel Marketing and Demand Gen,…
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