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Account-Based Marketing

This section covers the latest tools, trends and strategies B2B marketers are leveraging to focus marketing and sales efforts on high-value accounts and increase closed deals.

The ABM Planning Checklist

There’s more to planning an efficient ABM program than meets the eye. This infographic from the Spear Marketing Group provides readers a guide to guarantee new ABM efforts drive the desired results.

ZenIQ Partners With Bombora To Fuel ABM With Intent Data

ABM and sales orchestration platform ZenIQ has announced it has teamed up with Bombora, a provider of B2B internet data. The partnership positions users of both solutions to implementing ABM strategies and programs to act on and operationalize insights provided by intent data. This aims to help marketing and sales…

InsideView Announces New ABM Features Within Target Solution

InsideView, a market intelligence platform, has announced the release of InsideView Target with ABM. The company stated that the solution is a redesigned version of InsideView Target that features new ABM workflows designed to help marketers search for or upload lists of companies and find contacts that look like their…
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