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Account-Based Marketing

This section covers the latest tools, trends and strategies B2B marketers are leveraging to focus marketing and sales efforts on high-value accounts and increase closed deals.

5 #Bii19 Sessions On My Can’t-Miss List

In our digital age, having the right resources is pivotal to success. But as more tools and trends pop up left and right, it can be overwhelming to cut through the clutter and find what works best for your company. That’s why #bii19 is here to help. From July 15-19, Demand Gen Report will host its Buyer Insights & Intelligence Series (#bii19), a week-long virtual event designed to provide sales and…

Choose Your Own Adventure At #B2BSMX

Choose your own adventure stories are a wildly popular form of storytelling. From Netflix’s recent Black Mirror: Bandersnatch movie to Telltale Games’ The Walking Dead interactive video game series and the popular children’s book series from Bantam Books, choose your own adventure stories allow audiences to develop personalized stories based on their own decisions.

Alyce Secures $11.5M To Grow Direct Mail Platform

Alyce, an AI-powered direct mail platform, raised $11.5 million in Series A funding. The round was led by Manifest, with additional participation from General Catalyst, Boston Seed Capital, Golden Ventures, Morningside and Victress Capital.
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