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Account-Based Marketing

This section covers the latest tools, trends and strategies B2B marketers are leveraging to focus marketing and sales efforts on high-value accounts and increase closed deals.

6sense Secures $40M In Funding

6sense, an account-based orchestration platform powered by AI, has raised $40 million in Series C funding from Insight Partners. The round brings the company’s total funds raised to more than $105 million.

Mark Your Calendars: An Editor’s Guide To 2020’s Must-Attend B2B Events

I have been covering the B2B marketing and sales space for four years. When I started in January 2016, I was instantly sent to cover my first industry event about a month and a half into my role. “Book your flight, ASAP,” they said. “We’re sending you to Arizona!” Full disclosure: prior to that, I was a beauty editor who covered Fashion Week, not large industry trade shows. To be…

6sense Launches Dynamic Display Advertising

6sense has expanded its display advertising suite to include dynamic creative capabilities that are designed to help customers serve personalized content in digital ads based on real-time account information.

Madison Logic Unveils New ML Platform

Global ABM platform Madison Logic has launched the new ML Platform, the only current platform with Journey Acceleration to streamline funnel management and empower marketers to more effectively approach ABM. Providing marketers with first- and third-party data, ML Platform identifies accounts then accelerates them down the funnel with account-based engagement…
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