Subscribe

Account-Based Marketing

This section covers the latest tools, trends and strategies B2B marketers are leveraging to focus marketing and sales efforts on high-value accounts and increase closed deals.

RollWorks’ Account-Based Platform Launches Account Scoring Capabilities

RollWorks’ new account scoring capabilities expand upon the company’s account-based platform and identification solution. The account scoring feature is designed to enable account-based sales and marketing teams to score and prioritize target account lists using a predictive machine learning model, which is positioned to score accounts based on firmographic and technographic…

Executing Account-Based Marketing Plays: Four Steps To Success

Taking an account-based approach to customer acquisition isn’t simply a marketing initiative —it’s a business strategy that crosses multiple teams and tactics. To put it simply, the more developed your account-based strategy is, the more involved other teams in the organization become. This allows you to deploy more robust sales…

Why Machine Learning Matters To B2B Companies

B2C companies use machine learning for a wide range of use cases ranging from personalized recommendations, intelligent chatbots and hyperlocal advertising, just to name a few. While the number of B2C companies using machine learning is skyrocketing, adoption by B2B companies has yet to take off. It’s time for B2B companies to…

RollWorks Unveils Account Scoring Capabilities

RollWorks, an ABM platform and division of AdRoll Group, has launched a new account scoring feature designed to use predictive machine learning to rank accounts within a target list based on firmographic and technographic characteristics.

6Sense Aims To Help Marketers Unlock Buyer Intent

6sense is designed to shine a light on the buying journey. The account-based orchestration platform positions revenue teams to gain buyer insights, so they can generate more opportunities, increase deal size, compete and win more often.
Subscribe to this RSS feed