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Content Strategies

Relevant, targeted content is critical to engage prospects. This section highlights various messaging tactics throughout the buying cycle.

PathFactory Names New CEO

PathFactory, a B2B content insights and activation platform, announced Dev Ganesan will be leading the company as its new CEO, replacing Founder and former CEO Mark Opauszky.

Revisit Your Messaging Strategy For The New Buyer’s Journey

It’s not your imagination. The B2B buyer’s journey has changed — and the changes aren’t making your job as a content marketer any easier. In truth, the buyer’s journey is becoming more complex with more people involved at every stage. According to SiriusDecisions research, half of B2B buying decisions today involve a group of people. And that percentage goes up the bigger and more complex the business.
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