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Interactive Marketing Strategies

This section covers the methods and strategies B2B marketers are using to start a dialogue with prospective buyers through their marketing initiatives.

LeadsRx Launches Version 3.0 Of Attribution Platform

LeadRx Inc., a marketing attribution platform, has announced Version 3.0 of LeadsRx Attribution. The improved platform aims to help businesses and marketing agencies deepen customer relations and achieve higher return on ad spending (ROAS).

Salesforce Cancels Dreamforce, Takes All 2020 Events Virtual

Salesforce has announced that it will be “reimagining” its 2020 event programming in light of the COVID-19 pandemic. In an announcement on the company’s website, Salesforce stated that all of its events, including Dreamforce and Tableau Conference 2020, will be canceled and brought to audiences in a virtual setting.

Verizon Acquires Video Conferencing Platform BlueJeans Network

Verizon Business has entered into a definitive agreement to acquire the cloud-based video conferencing and events platform BlueJeans Network. According to The Wall Street Journal, the company paid less than $500 million for the Zoom competitor to expand Verizon’s “unified immersion communication network.”
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