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Demand Generation

Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.

TechTarget Reveals Story Behind Its Active Demand Report Campaign

Welcome to my new blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the Music," but with a B2B marketing twist. Each month, I will spotlight a cool, eye-catching and thought-provoking campaign or project — and the marketers behind them. This week, I caught up with Garret Mann, Director of Content Marketing at TechTarget, to get a glimpse into the company’s Active Demand Report campaign. Sal LoSauro: What was the inspiration for…

Insightly Launches Updated CRM Platform

Insightly, a customer relationship management (CRM) software, aims to help modern B2B businesses build lifelong customer relationships and grow revenue. Insightly is designed to provide out-of-the-box capabilities that allow users to tailor experiences for every customer-facing role.
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