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Demand Generation

Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.

DGR Book Club: Author Laura Patterson Shares Fundamentals Of Customer-Centricity, Inspiration Behind New Book On Growth

What I love most about my job is that I get to talk to a ton of smart, inspiring marketing and sales professionals on a daily basis. Whether they are influencers in the space, speakers, authors — you name it — my days are filled with great conversations. I even started documenting some of these talks in our new CXO Conversations series!

Direct Mail Campaigns Offer Big Results During COVID-19

The question on every marketer’s mind right now is, “What do we do next?” Events are canceled, but marketing teams are still expected to deliver results as they did before COVID-19 hit. Some of the biggest brands are making bold moves with direct mail, and those moves are paying off.
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