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Next Step For Sales And Marketing Alignment: Content To Drive Sales Conversations

sales marketing alignment shutterstock 106052801Collaboration among the extended sales team — which includes sales, marketing, marketing ops, and sales ops — is one of the critical attributes of a world-class sales organization, according to the latest research from Miller Heiman.

“Being able to provide perspective for the buyer as to how your solution addresses their challenges is a major behavior that differentiates the world-class sales professional from the sales person,” said Joe Galvin, Chief Research Officer of Miller Heiman, at the recent 2014 SAVO Sales Enablement Summit. Citing the 2014 Miller Heiman Sales Best Practices Study, he said there is a 25% performance gap between world-class sales organizations and others.

Cloudwords Launches Translation App For Oracle Eloqua

Oracle Eloqua Cloudwords logoCloudwords, a cloud-based marketing globalization platform, announced the launch of Cloudwords for Oracle Eloqua on the Oracle Eloqua AppCloud. The combined solution is designed to enable Oracle Eloqua customers to accelerate the localization of marketing campaigns to reach global audiences faster.

Cloudwords for Oracle Eloqua allows Oracle Eloqua customers to optimize the localization of marketing campaigns on a global scale, allowing them to easily translate marketing assets, shorten global go-to-market turnaround times, and engage multilingual audiences more effectively.

Salesvue Scores $3M In Funding To Boost Marketing, Add Functionality

SalesvueSalesvue, a prospect-to-pipeline automation solution, raised $3 million in financing that the company will use expand sales and marketing efforts nationwide and to build additional functionality.

The round of funding was led by Cultivation Capital, a Missouri-based venture capital firm. Bill Johnson, president and CEO of Salesvue — along with a small group of private investors — also participated in the funding round.

Survey: More Than Half Of Companies Report Lead Generation Efforts Falling Short

Research stock imageMore than half (58%) of companies find that their lead generation efforts are falling short, according to a lead generation survey conducted by Demand Metric and released by Salesfusion.

The online survey was based on more than 200 responses from small and mid-size companies. The study also highlights that the most common approaches for generating leads included email marketing (78%), tradeshow or event marketing (73%), and content marketing (67%).

Is Responsive Design Killing Content Marketing?

Boaz Grinvald BrightInfoBy Boaz Grinvald, CEO, BrightInfo

According to the 2014 B2B Content Marketing Research by Content Marketing Institute (CMI) and MarketingProfs, 93% of B2B marketers create content, and therefore need to mobile-optimize their content marketing strategy. Responsive design — the design methodology of web sites that automatically adapt to the device or screen resolution at hand — can affect how content offers are displayed.

Study: Short, Personalized Subject Lines Boost Email Open Rates

shutterstock 157266884-300x200All types of businesses use email as a way to establish ongoing dialogue with customers and prospects. But crafting effective email marketing campaigns requires a successful blend of art and science.

Through an analysis of more than 260 million emails delivered across 540 campaigns, Retention Science, a retention marketing solution provider, discovered that email subject lines that are between six and 10 words perform the best with a 21% open rate. Contrary to this finding, the majority (52%) of emails today have 11- to 15-word subject lines, and in turn, only garner a 14% open rate. Campaigns studied by Retention Science involved retailers in specialty goods, apparel, baby products, flash sales, whose and nutritional supplements, among others.

Salesfusion Raises $8.25M In Funding

salesfusion logo1Marketing automation vendor Salesfusion received $8.25 million in Series B backing to continue the growth it experienced in 2013, when the company more than doubled its revenue and gross profits. The funding also will be used to build a new headquarters in Atlanta.

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