Multichannel Attribution Company Hyros Appoints New CEO

Published: March 30, 2023

1hyrosnbQuick Scoop:

  • Hyros appointed Inman Breaux as CEO.
  • Former Founder and CEO Alex Becker stepped into the role of CRO.
  • Breaux will focus on expanding Hyros’ GTM strategy, while Becker will head up product development.

Hyros, a multichannel attribution company recently acquired by Banzai, welcomed adtech veteran Inman Breaux as its new CEO. Breaux succeeds Alex Becker, Founder of Hyros, who will take on the role of Chief Revenue Officer with a focus on product development.

Breaux brings more than 15 years of experience in customer privacy, advertising technology, operations and digital media. As CEO, he will focus on helping Hyros expand its go-to-market (GTM) strategy and accelerate the next stage of growth.

Prior to joining Hyros, Breaux served as CEO of AirNow Media and co-founded the mobile adtech company Airpush in 2010, where he served as President and COO until the company was acquired by Appscatter in 2020.

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“Inman’s years of experience, deep industry connections and leadership voice that has helped shape the AdTech industry is a tremendous asset to help drive Hyros forward,” said Becker in a statement. “We’re excited to have him take the helm of the team and are excited for him to bring his extensive vision to our customers. We’re laser focused on scaling our attribution platform and expect to be able to successfully meet these goals under Inman’s leadership with his breadth of advertising attribution and martech expertise.”

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