Demand Generation

Madison Logic Enters The CTV Space Through ABM CTV Release

Madison Logic, a digital ABM platform, released ABM Connected TV (CTV), a new digital channel that seeks to harness the company's data-driven approach to more precisely target and surround buyers wherever they are.

September 26, 2023
Written by Kelly Lindenau

Demandbase Announces New Executive Hires

Demandbase, a go-to-market (GTM) company, hired Kelly Hopping as its new Chief Marketing Officer (CMO) and Michael Wilczak as Chief Strategy & Development Officer. Hopping succeeds Jon Miller, who’s transitioning into the role of Chief Evangelist at Demandbase while he lays the groundwork for his next venture as a startup CEO.

September 26, 2023
Written by Kelly Lindenau

So, You Have A Problem… With Top-Of-Funnel Data, Processes & Reporting

Demand generation isn’t easy — and anyone who says otherwise has never done it.

September 15, 2023
Written by Emily W. Salus, Openprise

Gupshup Debuts Domain-Specific Generative AI LLMs

Enterprise conversational AI developer Gupshup introduced a set of large language models (LLMs) designed for specific business uses and industries. The new ACE LLMs leverage third-party foundation models, like Meta’s Llama 2 and OpenAI’s GPT-3.5 Turbo, to assist enterprise development of conversational generative AI.

August 29, 2023
Written by Kelly Lindenau

What Tools Are You Using? Boosting B2B Campaigns With Technographic Data

In today's digital age, almost every business could be a considered a tech company. From small startups to large enterprises, all organizations rely on technology to some extent, whether it's through software, web tools or other digital resources. As a result, it's becoming increasingly important for B2B marketers to understand…

August 18, 2023
Written by Michael Skaldony, Semcasting

Banzai Launches Certified Partner Program

Banzai.io, a marketing technology company that provides data-driven marketing and sales solutions, released its Certified Partner Program, which serves B2B agencies with an opportunity to grow their business via the Banzai platform.

August 15, 2023
Written by Kelly Lindenau

StormAI By Stormboard Aims To Leverage AI To Streamline Workflow Collaboration

Stormboard is a data-first collaboration workflow platform designed to help teams work smarter and achieve better outcomes across in-office and hybrid teams. Its whiteboard capabilities work to turn unstructured human interactions into information-rich, collaborative workspaces, enabling data-backed decisions and efficient processes that save customers countless hours and dollars. With its…