Demand Generation

Are Events The New Offices?

There’s a clear preference for remote work: In a one year span, the number of people primarily working from home tripled from just below 6% (roughly 9 million people) to almost 18% (27.6 million), according to a 2021 American Community Survey. And that’s not even factoring in the 52% of workers who want to work remote, either.

January 24, 2023
Published in Blog
Written by Kelly Lindenau

Hotjar Welcomes 3 New Executives

Hotjar, a product experience insights platform, hired Celine Maher as Chief Revenue Officer (CRO), Mattia Santin as Chief Marketing Officer (CMO) and Marta Abalos as VP of People & Culture. The executives’ appointments seek to fuel Hotjar’s continued growth to help drive customer empathy with qualitative and quantitative analytics.

January 19, 2023
Written by Kelly Lindenau

Botco.ai Survey: 76% Of Contact Centers Leverage Chatbots To Improve Performance

Botco.ai, a conversational marketing platform, released “The State of Chatbots in Contact Centers,” a new study that seeks to uncover how and why contact center professionals use chatbots in their interactions with consumers.

January 17, 2023
Written by Kelly Lindenau

Conversica Introduces New Partner Program To Expand Global Alliance Network

Conversica, Inc., an AI-powered conversation automation solution, announced a new partner program to expand its partner-led business, which is focused on the company’s global go-to-market (GTM) and growth strategy. The partners include data company UHURU, ed-tech platform Doorkel and IT and outsourcing firm ISSICO.

January 13, 2023
Written by Kelly Lindenau

Banzai Reveals New ‘Boost’ Offering To Help Increase Virtual Event Registration

Banzai International, Inc., an end-to-end video engagement platform, launched Boost, a new add-on for its engagement marketing platform, Demio, to help marketers increase registrations for virtual webinars and events.

January 13, 2023
Written by Kelly Lindenau

Validity Unveils New Sender Score Tools & Educational Resources

Validity, a data quality and email marketing success solutions provider, relaunched Sender Score, a destination for email marketers looking to level-up their programs and deepen their sending knowledge. The latest iteration includes educational resources and four new free tools to help all email marketers succeed in an increasingly competitive digital…

January 10, 2023
Written by Kelly Lindenau

Event Marketing Platform Samaaro Raises Seed Funding

Samaaro, a B2B event marketing SaaS platform provider, raised a seed funding round led by SucSEED Indovation Fund with participation from additional investors. The company will use the funds to build a leadership team to put Samaaro on the map as a leading brand in the event tech space.

January 3, 2023
Written by Klaudia Tirico