Demand Generation

Direct Mail Campaigns Offer Big Results During COVID-19

The question on every marketer’s mind right now is, “What do we do next?” Events are canceled, but marketing teams are still expected to deliver results as they did before COVID-19 hit. Some of the biggest brands are making bold moves with direct mail, and those moves are paying off.

July 24, 2020
Written by Nick Runyon, PFL

Q&A With Forrester’s Steve Casey: Why B2B Brands Must Treat Buyers As Equal Partners

The B2B buyer’s journey, as well as buyer expectations, are constantly evolving. A new report from Forrester has revealed that modern buyers are now looking to be treated as equal partners with a vendor. That means it is no longer about convincing a buyer to buy, but rather, help them…

July 1, 2020
Written by Klaudia Tirico

Brightcove Unveils Virtual Event Experiences Solution

Brightcove, an online video technology platform, has launched a new Virtual Event Experiences solution, designed to provide organizations video technology that engages their target audiences while hosting virtual events.

June 29, 2020
Written by Michael Rodriguez

Trust And Transparency Becoming Essential To Engage Current B2B Buyers, According To New SiriusDecisions Research

The B2B buyer’s journey is increasingly becoming a digital-first exercise, especially as face-to-face interactions have been limited this year. These changing realities are forcing sales and marketing teams to adjust the way they engage and address customer needs.

June 24, 2020
Written by Michael Rodriguez

5 Easy Tips For Implementing AI Into Your Marketing Mix

The B2B industry has seen an influx of AI solutions and programs that promise to streamline processes and marketing strategies. While AI has been helpful, there has been a lot of confusion around what it does, how to choose the best AI solution to implement for success.

June 17, 2020
Published in Blog
Written by Michael Rodriguez

No Playbook, No Problem: 3 Steps To (Re)build Pipeline In 2020

We’re all familiar with the usual content flow for the first quarter of the year. It’s usually chock-full of titles such as “How to do XYZ in 2020” or “5 Top XYZ Trends for 2020,” — the list goes on. Hey, we did it too, because the first quarter is…

June 5, 2020
Written by Jodi Cerretani, RollWorks

SiriusDecisions’ Phil Harrell Addresses Critical Traits Of A Buyer-Centric Sales Organization

In the current environment, B2B sales organizations must be quick to adapt to evolving buyer needs and expectations. This is a critical time to take the opportunity to increase revenue efficiency by streamlining the buying experience to match these expectations.

May 27, 2020
Written by Klaudia Tirico