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Demand Generation

Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.

Are Events The New Offices?

There’s a clear preference for remote work: In a one year span, the number of people primarily working from home tripled from just below 6% (roughly 9 million people) to almost 18% (27.6 million), according to a 2021 American Community Survey. And that’s not even factoring in the 52% of workers who want to work remote, either.

Hotjar Welcomes 3 New Executives

Hotjar, a product experience insights platform, hired Celine Maher as Chief Revenue Officer (CRO), Mattia Santin as Chief Marketing Officer (CMO) and Marta Abalos as VP of People & Culture. The executives’ appointments seek to fuel Hotjar’s continued growth to help drive customer empathy with qualitative and quantitative analytics. 

Validity Unveils New Sender Score Tools & Educational Resources

Validity, a data quality and email marketing success solutions provider, relaunched Sender Score, a destination for email marketers looking to level-up their programs and deepen their sending knowledge. The latest iteration includes educational resources and four new free tools to help all email marketers succeed in an increasingly competitive digital…

Event Marketing Platform Samaaro Raises Seed Funding

Samaaro, a B2B event marketing SaaS platform provider, raised a seed funding round led by SucSEED Indovation Fund with participation from additional investors. The company will use the funds to build a leadership team to put Samaaro on the map as a leading brand in the event tech space.
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