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Demand Generation

Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.

Buzzworthy B2B: The Latest News & Trends From December 2021

Happy New Year! Welcome back to Demand Gen Report’s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep you in the loop. Check out all the latest happenings in the B2B space throughout December 2021 below!

Forrester Decisions Seeks To Help Leaders Understand & Interpret Market Dynamics

Forrester Decisions represents a new option for business and technology leaders who need help solving problems, making decisions and taking action to deliver results. The portfolio combines bold research-based insights and curated models and frameworks with hands-on guidance to ensure that leaders and their teams apply best practices to their…

Dun & Bradstreet To Acquire Eyeota & NetWise

Dun & Bradstreet is looking to expand its positioning in revenue technology with Eyeota and NetWise. The company announced it has signed a definitive agreement to acquire both companies to help grow its Audience Solutions businesses with global scale and the online data to power omnichannel marketing.

Copper CRM Appoints New VP Of Sales

Copper, a CRM platform for relationship-based business growth, appointed Sam Moorhead as VP of Sales. Moorhead joins Copper after spending more than a decade at HubSpot, most recently serving as the company’s Mid-Market Sales Leader in the U.K. and Ireland.

ON24 Announces New Live-Stream Video Application

ON24, a virtual event platform, revealed ON24 Go Live, a new self-service virtual event solution designed to help organizations build a complete end-to-end external or internal event that provides a fully interactive and engaging experience.
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