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Demand Generation

Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.

The #B2BMX Agenda Is Brewing: Here Is Your First Look

If you’re an avid reader, follower and subscriber to Demand Gen Report, you’ve probably already seen promotional emails, LinkedIn posts and updates about our biggest event of the year: The B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. (coming this February 26-28, 2024). You also may have already gotten information about our Super Early Bird and Early Bird rates…

Stockpress Raises $1.8M In Seed Funding

Stockpress, a file management platform, raised $1.8 million in seed funding, bringing its total capital raised to $2.5 million. The latest round was led by Argon Ventures with participation from other investors.

HubSpot To Acquire B2B Intelligence Provider Clearbit

HubSpot entered into a definitive agreement to acquire B2B data provider Clearbit. Through the acquisition, HubSpot plans to bring Clearbit’s third-party company data into its system of record to create a central source of truth for go-to-market professionals.
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