Demand Generation

Lead Gen Apprentice Panel At Marketing Sherpa B2B Summit Puts Experts On The Firing Line

By Alicia FIorletta, Associate Editor It wasn’t quite Donald Trump’s boardroom, but four industry experts were put on the firing line this week as part of the MarketingSherpa B2B Summit 2011 in Boston, Massachusetts, September 26-28. During the panel titled Lead Gen Apprentice – Quick Hit Tactics to Boost Your…

September 27, 2011
Written by Demand Gen Report Team

Kicking B2B marketing insights into action

Source: MathMarketing.com Hugh Macfarlane, Founder & CEO of MathMarketing, writes... At the end of day 2 at DemandCon, B2B marketing attendees should have all the advice you need to create a truly excellent Funnel Plan. The trick will be applying what you have learnt when you return to your B2B…

May 23, 2011
Written by Demand Gen Report Team

11 Smart Inside Sales Trends For 2011

By Josiane Feigon, Founder & CEO, Telesmart CommunicationsWatch out — the Sales Sniper Pilots have landed. Inside sales organizations continue to grow at least 30% faster than their field counterparts. It’s no longer about having the best Salesforce — In 2011, it’s the lead development pilots who are revving up…

February 15, 2011
Written by Demand Gen Report Team

7 Key Metrics To Boost Lead Generation Results

Jenny Vance, President, LeadJen Managers of lead generation teams usually chart their success by looking at traditional metrics, such as number of attempts, number of connects and time spent on the phone. If the metrics are favorable, they probably feel pretty good about the job their team is doing. However,…

February 23, 2011
Written by Demand Gen Report Team

5 Essentials for Marketing In An Upswing (Hopefully) Economy

By Terry Welty, CMO, International Decision Systems More than seven years ago I published an article entitled “Five Essentials for Marketing in a Down Economy.” That was before the economy really tanked of course. Who knew.

March 1, 2011
Written by Demand Gen Report Team

Author Ann Handley Shares Insights On Content’s Connection To Demand Generation Success

There has been a flood of research and analysis popping up over the last few years pointing to the emergence of content marketing. However, few resources have provided prescriptive insights into how to create a content strategy specific to individual business and market dynamics.

March 15, 2011
Written by Demand Gen Report Team

Making the Case for Marketing Automation and CRM: Data Needs More Than Just a Home

By Kristin Hambelton, VP of Marketing, Neolane, Inc. In a world inundated with communication, information is power. Marketers use information to try to target buyers with the right products and services; sales uses information to address buyers’ needs and desires in an effort to win deals; and customer service uses…

March 29, 2011
Written by Demand Gen Report Team