Lead Scoring https://www.demandgenreport.com Sat, 20 Apr 2019 04:11:57 -0400 en-gb INFUSEmedia’s Let’s Verify Platform Offers Marketers Real-Time Lead Verification Capabilities https://www.demandgenreport.com/features/solution-spotlight/let-s-verify-aims-to-enable-marketers-with-real-time-lead-verification-platform https://www.demandgenreport.com/features/solution-spotlight/let-s-verify-aims-to-enable-marketers-with-real-time-lead-verification-platform Source: Let's Verify

Let’s Verify is a proprietary lead verification platform from INFUSEmedia that aims to sift out invalid leads with questionable or erroneous data. The platform is designed to equip sales teams with accurate, high-quality records in order to improve lead generation, accelerate pipeline and increase revenue.

FEATURES/FUNCTIONALITY

Let’s Verify is positioned to quickly identify, validate and improve lead quality at the point-of-entry by filtering out all leads that do not match required filters, such as company size, title, etc. The platform is designed to use real-time contact validation and live phone verification to remove all duplicate leads, as well as leads with invalid data components. Users can also build their own rules-based, post-submission verification protocols.

TARGETED USERS

The platform is designed for enterprise-grade reliability and is ideal for any B2B marketing department that imports data into the CRM either through content syndication or other programs.

COMPATIBILITY

Users can choose to upload CSV files or enable Let’s Verify to integrate with Salesforce or Marketo to automatically pull data in. They can also process data and import or export verified lead lists with the Let’s Verify platform.

DELIVERY/PRICING MODELS

Pricing is based on a cost-per-lead basis, with monthly minimum requirements.

CURRENT CLIENTS/USERS

INFUSEmedia customers include Google, Oracle, IBM and Microsoft.

COMPETITIVE POSITIONING

Let’s Verify aims to provide a top-notch lead verification program for B2B marketers. It is positioned to use both automated contact validation and live phone verification to deliver high-quality leads that meet a client’s custom requirements.

CONTACT INFO

INFUSEmedia
300 Washington Street
Suite 850
Newton, MA 02458
617.459.4500

]]>
feed@demandgenreport.com (Elise Schoening) Solution Spotlight Fri, 19 Apr 2019 14:52:47 -0400
Chatbots 2.0: Marketers Leveraging Automated Conversations Throughout The Buyer’s Journey, Tying In ABM https://www.demandgenreport.com/features/industry-insights/chatbots-2-0-marketers-leveraging-automated-conversations-throughout-the-buyer-s-journey-tying-in-abm https://www.demandgenreport.com/features/industry-insights/chatbots-2-0-marketers-leveraging-automated-conversations-throughout-the-buyer-s-journey-tying-in-abm Source: Housecall Pro

Chatbots have become more commonplace in B2B, as buyers expect more conversational engagement with brands. In fact, it can feel rare nowadays to visit a webpage and not be immediately greeted by a chatbot, and industry research shows 15% of buyers have used chatbots to communicate with a business in the past 12 months.

As chatbot adoption continues to grow, B2B brands are not stopping at the homepage and are instead looking to integrate chat into other engagement points throughout the buyer’s journey. Companies such as Curalate and Housecall Pro are advancing their strategies by using chatbots to better capture and qualify leads, as well as incorporating them into their ABM mix.

“Chatbots worked really well in the beginning because they were something new and novel — it was a cool way to be a website visitor,” said Leo Strupczewski, Marketing Director of Curalate, a social commerce platform, in an interview with Demand Gen Report. “The problem is we haven’t, as marketers, evolved in our execution quickly enough to continue to deliver value past that novelty. It’s [often] very formulaic and it’s almost to the level of being predictable. I think as a consumer, we’re developing a bit of banner blindness to chatbots.”

According to Drift’s 2018 State of Chatbots Report, the top challenges buyers face in their online experiences include hard-to-navigate websites (34%), unable to get answers to simple questions (31%) and services take too long to locate (27%). Chatbots can help businesses point customers in the right direction, answer frequently asked questions and more. But industry experts warn that marketers should take care not to confine chatbots to the top of the funnel. When leveraged properly, chatbots can be used to communicate with buyers throughout their journey and ensure online experiences are personalized to each account.

“We know that people visit our websites and try to interact with us outside of our normal business hours,” said Samantha Stone, Founder and CMO of the Marketing Advisory Network, in an interview with Demand Gen Report. “Newer technology allows us to have human-like conversations via chatbot that can happen whenever people are visiting us… [But] we should think of these conversations as happening throughout the buying process and not just to initiate a conversation.”

Chatbots Offer Alternative To Lead Forms, Streamlined Nurture Paths

Screen Shot 2019 04 17 at 11.02.51 AM

Chatbots can play a particularly large role in content marketing strategies. Recent research from Demand Gen Report shows buyers are more time-starved than ever — 73% say they have less time to devote to reading and researching and 59% believe content should be easier to access. Chatbots can therefore be used to recommend relevant content and replace lead forms by capturing buyer information in a more conversational, engaging manner.

“Buyers and users are coming to us throughout their journey, many different times. Each time, they look for different types of content,” said Stone. “If we can be smart about not just having that content available, but also having the chat conversation available so we can direct them based on where they are, that can be incredibly powerful.”

Housecall Pro, a field services management provider, has used chatbots since it was founded in 2013. While the company initially deployed Intercom’s chatbots to provide and scale customer support, Roland Ligtenberg, Co-Founder and VP of Growth and Business Development, said chatbots now also play an important role in qualifying leads.

“As potential new leads come through, they get qualified by the bots and routed in the right direction,” said Ligtenberg in an interview with Demand Gen Report. He explained that the bots are programed to capture information such as company industry, size, business value and more. Web visitors can then be routed down several paths and flagged for sales as able to serve themselves, needing some assistance or needing full service. “Depending on how we’ve trained the bot and the [customer’s] lifetime value, we can choose to send them down a certain path.”

Curalate also turns to chatbots to help generate leads and improve its nurture process, although the company has not gotten rid of lead forms completely.

“There’s a lot of discussion about whether chatbots replace forms. To me, I think they work really well in conjunction,” said Strupczewski. “We use chatbots to do the same kind of stuff that we do via form, but in a little more colloquial and every day, conversational way. One of the things I like most about chatbots is that they’re a great way to test messaging and test the questions that you can ask.”

According to Strupczewski, Curalate’s lead forms used to ask for a prospect’s first name, last name, email address, company name and number of employees. But because of the company’s offering as a social commerce platform, Curalate thought the number of Instagram followers may be a better qualifier than the number of employees. To test this theory, Curalate created a Drift chatbot that would respond to demo requests and ask prospects for their Instagram follower count.

“We didn’t want to just go and change the form and we didn’t have any sort of testing software or processes in place,” said Strupczewski. “The goal there was not so much to get the data, but to see how many people were interested in giving us that data. We then used that to inform whether that was a worthwhile question on the form.”

Nearly 65% of people who clicked into the chatbot answered the question, prompting Curalate to switch the lead form to ask for Instagram followers rather than employee headcount. Strupczewski said this simple change has allowed the company to improve its funnel by better qualifying and prioritizing leads.

Accelerating Conversion By Adding Chat To An Account-Based Approach

Screen Shot 2019 04 17 at 10.56.02 AM

ABM is repeatedly called a key factor for modern marketing success and was named the top tech priority for demand marketers in 2019. So, it should come as no surprise that marketers are starting to take an account-based approach to their chatbot strategies, as well.

Curalate, for example, wanted to create chatbots that could recognize repeat visitors and generate personalized conversations based on their contact information and previous engagement data. The company beta tested Drift’s new Marketo integration and used it to target webinar registrants who weren’t converting with account-based plays delivered via chatbots.

“We do a really good job of converting demo requests into actual meetings, but our funnel is not perfect,” said Strupczewski. “It’s not 100% and there are a handful [of prospects] that, for whatever reason, we just can’t connect with.”

To address this funnel gap, the company built a smart list in Marketo of marketing qualified leads who had requested a demo but not yet scheduled or taken a meeting with sales. When these prospects revisited the site, they were served a highly targeted message and calendar options to get a meeting scheduled on the spot. Strupczewski said the approach allowed the company to land two scheduled meetings in one week.

“Our best chatbots are the ones that we serve to the least number of people,” said Strupczewski. “My goal for 2019 is to actually drastically reduce the number of people that we serve our chatbots to on our website. I want to stop thinking as much about driving conversations and start thinking a lot more about driving conversations that drive business value. That means getting hyper focused on accounts that we know are the right fit and using Drift to help propel that.”

Housecall Pro has taken a similar approach to drive event attendance. The company uses Intercom's Custom Bots to create a line of custom chatbots for its user conferences and deploys the bots to qualify website visitors on a region-by-region basis. Qualified leads or customers from the surrounding area are invited to the event and prompted to buy tickets, all within the chatbot.

“Rather than making thousands of outbound calls to all of our customers and inviting them to events, [we] selectively target different regions,” said Ligtenberg. “There’s probably 12 to 24 different routes that any particular probe can take. Essentially, what it’s doing is pre-qualifying them and even pre-selling them.”

Ligtenberg said that the bots have made attracting current customers and prospects to events easier and resulted in over $25,000 in ticket sales for Housecall Pro’s last two events.

As chatbots continue to take over B2B webpages, B2B marketers must be careful not to default to run-of-the-mill strategies and limit their chatbots to simple customer service agents or homepage greeters. Today’s chatbots have a role to play in the entire buyer’s journey and can help businesses deliver the personalized, conversational experiences B2B consumers are starting to expect.

“We have the opportunity to ask brilliant, deep questions that are going to help us 1) direct [customers] to the right resources and 2) help us understand them as an individual, so that when we follow up, we can be really effective,” said Stone.

]]>
feed@demandgenreport.com (Elise Schoening) Industry Insights Wed, 17 Apr 2019 10:46:22 -0400
NetLine Unveils New Solutions To Enhance Buyer’s Journey With First-Party Data https://www.demandgenreport.com/features/solution-spotlight/netline-unveils-new-solutions-to-enhance-buyer-s-journey-with-first-party-data https://www.demandgenreport.com/features/solution-spotlight/netline-unveils-new-solutions-to-enhance-buyer-s-journey-with-first-party-data Source: NetLine

NetLine, a B2B content syndication lead generation network, added three new products to its Advanced Solutions suite: Full Funnel Acceleration, Multi-Asset and Programmatic. Collectively, the new additions to the Advanced Solutions lineup aim to provide B2B marketers with real first-party data from in-market professionals to enhance demand generation, lead quality and downstream conversion.

FEATURES/FUNCTIONALITY

Full Funnel Acceleration is designed to extract greater insights from prospects about their position in the buyer’s journey by obtaining buying signals during top-of-funnel engagement and following that person through their journey. It is positioned to layer outreach on top of content syndication, such that marketers obtain visibility into prospects’ needs and readiness to buy.

The Multi-Asset solution aims to transform a single content request into so much more. It is designed to position additional companion content for the user to select from, and track consumption to depict deeper intent signals and identify the prospect’s position in the buyer’s journey.

Programmatic is positioned to help marketers leverage self-reported, first-party data from real users across the NetLine network to enrich audience segmentation and targeting outside the NetLine footprint and across multichannel marketing tactics.

TARGETED USERS

The solutions are designed for B2B marketers and/or agencies across all industries who are looking for scalable and repeatable, on-demand lead generation sourced directly from first-party user engagement. 

COMPATIBILITY

Both full service and self-service solutions are equipped to easily integrate with virtually any third-party platform such as MAS, CRM, DMP and ERP. Leads can be fulfilled in real-time via API connections. 

DELIVERY/PRICING MODELS.

For self-service clients, the NetLine Portal is an easy-to-use platform where all campaign design, fulfillment setup, lead data and reporting can be accessed. It operates on a cost-per-lead basis, with filters and qualification layers as factors.

CURRENT CLIENTS/USERS

NetLine clients include Paycor, SAP, Citrix and more.

COMPETITIVE POSITIONING

NetLine’s Advanced Solutions suite is designed to help marketers use reliable first-party data sets to hyper-target unique or niche audiences. The new additions position users to gain greater insights into buyer behavior, improve targeting and segmentation efforts and enhance content recommendations to accelerate the buyer’s journey.

CONTACT INFO

NetLine
750 University Avenue
Suite 200
Los Gatos, CA 95032
408.340.2200
b2bleads@netline.com
To schedule a demo, click here.

]]>
feed@demandgenreport.com (Elise Schoening) Solution Spotlight Tue, 26 Mar 2019 10:28:14 -0400
How To Build A Sales Pipeline… Not A List Of B2B Prospects https://www.demandgenreport.com/features/demanding-views/how-to-build-a-sales-pipeline-and-not-a-list-of-b2b-prospects https://www.demandgenreport.com/features/demanding-views/how-to-build-a-sales-pipeline-and-not-a-list-of-b2b-prospects How To Build A Sales Pipeline… Not A List Of B2B Prospects

/So, here’s a dirty little secret: the companies that fail to build a successful sales pipeline almost always believe that buying a good list of prospects will fix their business.

It won’t. Even the best data — a custom-curated list of ideal prospects freshly validated — cannot compensate for the essential foundational work you need to do before you start talking to any data vendor.

In fact, the process of building a sales pipeline is a lot like buying a house. If you’re only focused on the “finish work” — what you see in those pretty pictures online — and fail to establish your foundational criteria first, there’s a good chance that the house you buy will never live up to your expectations.

Some of the foundational criteria critical for home buying are:

  • What kind of neighborhood do you want?
  • Is the quality of the school district important?
  • Do you have access to great facilities?
  • How much ongoing work are you willing to do? Do you prefer move-in condition or a fixer-upper?
  • Do you need to be close to your work or want access to public transportation?

You get the point.

A B2B prospect list can also be considered “finish work.” But you need to complete six essential steps to establish the foundational criteria that will help your data vendor create a list of prospects that will build your pipeline and accelerate your business.

Those six steps include:

1) Define Your Target Market

Most people overestimate or exaggerate their true market. Regardless of your aspirations for future expansion, your target market needs to represent a realistic assessment of your best prospect: your ideal custom profile (ICP) for growing the business over the next 12 months. Your total addressable market (TAM) is probably far fewer companies than you imagined or told investors in the recent past. When defining your parameters, rule out, not in. Aim for your best-fit prospects, not prospects that are aspirational.

2) Articulate Your Differentiation

Prospects want to know how you compare and compete. Perhaps, for example, you have an industry sector strategy. You don’t have to be better, but you do need to know the landscape of alternative vendors in order to articulate how you differ from existing offerings.

3) Set Your Pricing/Packaging Strategy

Pricing and packaging may be part of your differentiation. It’s the strategy you’re going to use to break in, perhaps disrupt and generate sales. A few of the approaches include: offering a premium, price-leading solution; using a try-and-buy or “freemium” approach to build a base that you can later upgrade and upsell; going low-cost for low-friction, volume transactions; or using a land-and-expand sales strategy. Whatever your strategy, be consistent with it.

4) Create Your Outreach Strategy

How will you reach your prospective customers? One way is with a marketing-oriented digital advertising strategy to generate inbound inquiries. Or plan on a more traditional outbound, sales-focused program with industry veterans armed with a Rolodex of contacts. Or be bold: take a product-driven strategy such as that recently followed bySlack and build a viral, word-of-mouth following with no sales reps at all.

5) Hire The Right People

Your market-facing staff can make or break your strategy, so choose wisely. Are you interested in seasoned whale hunters with existing relationships for which you’ll pay top dollar? Or do you need marketing ops geniuses who can stand toe-to-toe with most engineers? Matching your hiring profile to your outreach strategy is critical to the success of your overall plan. Don’t go cheap with your hiring as doing so can unravel the remainder of your plans.

6) Select A Tool Set

Your salestech, martech and adtech stacks should support your outreach strategy as well as hiring profile. Long gone are the days when simply buying a subscription to a CRM was all you needed to start engaging the market. Today, the CRM often has attached to it a half-dozen or more task-specific tools to drive your effectiveness.

There is no doubt that data can be rocket fuel to drive your pipeline-building efforts. But adding it at the right time is important to yield maximum results. Just like those online pictures driving interest in open houses, a great data vendor can help you build an impressive pipeline. Just make sure your go-to-market house is built on a solid foundation first.


Mark Godley, CEO of LeadGenius, is a C-suite “startup junkie” with a depth of experience in sales and marketing. LeadGenius provides B2B marketing and sales teams with highly-accurate lead generation data and go-to-market intelligence, derived from a unique combination of machine learning and human researchers. Follow LeadGenius on Twitter @LeadGenius.

]]>
feed@demandgenreport.com (Mark Godley, LeadGenius) Demanding Views Mon, 11 Mar 2019 16:30:33 -0400
KickFire Partners With DiscoverOrg To Provide Enhanced Contact & Signal Data https://www.demandgenreport.com/features/news-briefs/kickfire-partners-with-discoverorg-to-provide-enhanced-contact-signal-data https://www.demandgenreport.com/features/news-briefs/kickfire-partners-with-discoverorg-to-provide-enhanced-contact-signal-data Source: KickFire

KickFire, an IP address intelligence company, announced a new integration with DiscoverOrg, a sales and marketing intelligence provider. The integration is positioned to enhance KickFire’s LIVE Leads Contacts Marketplace by providing users with access to DiscoverOrg’s database.

LIVE Leads aims to enable B2B companies to identify anonymous web visitors via intent data. The new partnership is designed to combine KickFire’s firmographic data with DiscoverOrg’s contact database to help improve targeting and engagement efforts.

“DiscoverOrg expands our clients' sales and marketing efforts by connecting them with key decision makers from their rich contact database,” said Stephen Oachs, CEO of KickFire, in a statement. “This new integration allows B2B sales and marketing teams to identify target accounts and net-new sales opportunities visiting their company’s website. They can then directly engage those accounts by connecting DiscoverOrg’s accurate contact data to their preferred CRM or marketing automation solutions and personalizing outreach strategies based on the account’s real-time intent and interest.”

]]>
feed@demandgenreport.com (Elise Schoening) News Briefs Mon, 11 Feb 2019 15:26:31 -0500
FunnelCake's Lead-To-Revenue Management Solution Aims To Bridge Marketing, Sales Gap https://www.demandgenreport.com/features/solution-spotlight/funnelcake-s-lead-to-revenue-management-solution-aims-to-bridge-marketing-sales-gap https://www.demandgenreport.com/features/solution-spotlight/funnelcake-s-lead-to-revenue-management-solution-aims-to-bridge-marketing-sales-gap Source: FunnelCake

FunnelCake’s lead-to-revenue management system is designed to unify lead and opportunity data from Salesforce to deliver actionable, full-funnel reporting for sales and marketing leadership.

FEATURES/FUNCTIONALITY

The solution aims to bring sales and marketing processes together to increase productivity and consistency. Features include:

  • Unified leads and contacts: FunnelCake is positioned to map leads and contacts through the same funnel to accurately measure pickup time and response rate;
  • Full-funnel metrics: see how leads and opportunities move through the funnel, where deals get stuck and where they are being lost; and
  • Actionable reporting: the solution is designed to send alerts to SDRs and sales reps based on SLAs and historical performance to ensure all leads are followed up with promptly and all opportunities are managed correctly. When reps don’t take action, alerts are escalated to management, creating a behavioral change loop.

TARGETED USERS

FunnelCake operates in the B2B world and is targeted towards VP roles in sales, marketing, sales ops, marketing ops and revenue ops.

COMPATIBILITY

The solution is positioned to integrate with Salesforce Sales Cloud.

DELIVERY/PRICING MODELS

FunnelCake is a SaaS product with a web application, email alerts and Salesforce integration.

CURRENT CLIENTS/USERS

Current clients include Namely, IBM Aspera and Auvik Networks.

COMPETITIVE POSITIONING

FunnelCake aims to drive change from the bottom-up by focusing on changing rep behaviors and improving the data used for dashboards, forecasts and operational insights. It is positioned to send alerts to reps and generate revenue insights for executives.

CONTACT INFO

FunnelCake
hello@getfunnelcake.com
250.409.9909

]]>
feed@demandgenreport.com (Elise Schoening) Solution Spotlight Fri, 14 Dec 2018 15:59:56 -0500
True Influence Launches OpportunityBASE To Help Drive High-Quality Lead Generation https://www.demandgenreport.com/features/news-briefs/true-influence-launches-opportunitybase-to-help-drive-high-quality-lead-generation https://www.demandgenreport.com/features/news-briefs/true-influence-launches-opportunitybase-to-help-drive-high-quality-lead-generation Source: True Influence

True Influence, an intent-based marketing and lead generation provider, enhanced its InsightBASE platform with OpportunityBASE, a new feature designed to accelerate sales by delivering leads via content syndication.

OpportunityBASE aims to use analytics and audience segmentation to identify the right audience for specific content, as well as leverage True Influence’s TripleCheck lead verification process to ensure accuracy. Combined with InsightBASE, the platform is also positioned to detect which prospects are actively researching a solution.

Additional features include:

  • Audit trail capabilities for orders and processes;
  • A single-click view of demand generation performance;
  • Extensive reporting capabilities for all demand generation programs; and
  • Customer-salesperson mapping to assign a salesperson at the customer level, place multiple reps on an account and map product lines for accurate sales commission reporting.

OpportunityBASE is positioned to work across world markets such as the U.S., Canada, EMEA, Asia-Pacific and Latin America, according to the company.

“In today’s fiercely competitive marketing environment, obtaining a high-quality demand generation program continues to be one of the biggest challenges that companies face as they strive to increase sales revenue,” said Brian Giese, CEO of True Influence, in a statement. “With OpportunityBASE, we’ve developed software that makes it easy to provide quality services with a global reach in a full-proof, extremely efficient manner.”

]]>
feed@demandgenreport.com (Elise Schoening) News Briefs Tue, 04 Dec 2018 09:14:46 -0500
Integrate Partners With LinkedIn To Streamline, Automate Social Lead Generation https://www.demandgenreport.com/features/news-briefs/integrate-partners-with-linkedin-to-streamline-automate-social-lead-generation https://www.demandgenreport.com/features/news-briefs/integrate-partners-with-linkedin-to-streamline-automate-social-lead-generation Source: Integrate

Integrate, a demand orchestration platform, has partnered with LinkedIn Marketing Solutions to help marketers more quickly and easily engage prospects generated from the social media platform.

The partnership ensures that leads captured through LinkedIn Lead Gen Forms are validated, de-duplicated and delivered to a marketer’s database in real time. Together, the companies aim to automate and streamline the lead generation process. This can then position marketing and sales teams to quickly act on new leads and increase conversion rates.

“This agreement with LinkedIn Marketing Solutions was developed in response to overwhelming demand from our joint customers who wanted to extend the power of Integrate’s demand orchestration to the world’s largest professional network in a more frictionless way,” said Jeremy Bloom, Founder and CEO of Integrate, in a statement. “LinkedIn Marketing Solutions is just the start — we look forward to delivering additional innovations that expand the possibilities and promise of demand orchestration in social channels and beyond.”

]]>
feed@demandgenreport.com (Elise Schoening) News Briefs Thu, 15 Nov 2018 17:04:16 -0500
Affinity’s Relationship Management Platform Aims To Expand Network Of Prospects, Accelerate Pipeline https://www.demandgenreport.com/features/solution-spotlight/affinity-s-relationship-management-platform-aims-to-expand-network-of-prospects-accelerate-pipeline https://www.demandgenreport.com/features/solution-spotlight/affinity-s-relationship-management-platform-aims-to-expand-network-of-prospects-accelerate-pipeline Source: Affinity

6xpEyJutTv

Affinity is a relationship intelligence platform designed to use machine learning and AI to create a virtual Rolodex of companies and contacts your team has interacted with. The platform is positioned to display the strength of those relationships, as well as recommend introductions to key decision makers to expand your network and accelerate pipeline.

FEATURES/FUNCTIONALITY

Affinity is designed to provide a robust suite of relationship management tools that can:

  • Map out your team's relationship graph: discover the entire Rolodex
  • Eliminate manual data entry: streamline and simplify contact management with automatic contact updates;
  • Effectively manage pipeline: keep track of meetings, managefollow-ups and receive instant updates related to your pipeline; and
  • Build a consistent brand: equip team members to align and not cross wires with full context of all external relationships.

TARGETED USERS

Affinity is designed for B2B marketing, sales and business development professionals.

COMPATIBILITY

The platform can act as a standalone CRM or work alongside other platforms. More information about integrations is available here.

DELIVERY/PRICING MODELS

Affinity is priced on a per-seat, per-month model based on business size.

CURRENT CLIENTS/USERS

Clients include Lightspeed, LinkedIn and more.

COMPETITIVE POSITIONING

Affinity aims to offer a comprehensive relationship intelligence platform that can help B2B businesses manage relationships with prospects that can lead to new introductions and referrals. It is positioned to display the strength of relationships by analyzing communication streams and augmenting data with pertinent insights.

CONTACT INFO

Affinity
650.449.7166
sales@affinity.co 

]]>
feed@demandgenreport.com (Elise Schoening) Solution Spotlight Thu, 20 Sep 2018 12:10:39 -0400
Openprise Releases Data Orchestration Platform Integration With Microsoft Dynamics 365 https://www.demandgenreport.com/features/news-briefs/openprise-releases-data-orchestration-platform-integration-with-microsoft-dynamics-365 https://www.demandgenreport.com/features/news-briefs/openprise-releases-data-orchestration-platform-integration-with-microsoft-dynamics-365 Source: Openprise

Openprise, a data orchestration platform, announced a new integration with Microsoft Dynamics 365 that aims to help marketing and sales teams cleanse data, increase productivity and grow revenue.

The platform is designed to automate manual processes, such as data cleansing and enrichment, segmentation, lead routing, ABM and more. It is GDPR compliant and positioned to integrate with marketing automation platforms such as Marketo, Eloqua and Pardot. It can also integrate with the Openprise Data Marketplace, which provides data from third-party sources.

"By launching the Openprise Data Orchestration Platform for Microsoft Dynamics 365, we're enabling an entirely new group of data-driven marketing and sales teams to improve their segmentation, scoring and lead routing capabilities to drive higher top-line growth,” said Ed King, Founder and CEO of Openprise, in a statement to Demand Gen Report.

]]>
feed@demandgenreport.com (Elise Schoening) News Briefs Wed, 12 Sep 2018 08:53:31 -0400